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Social Beat - Digital Media Manager

Social Beat - Digital Media Manager

Social BeatBangalore, India
30+ days ago
Job description

Job Title : Digital Media Manager.

Department : Media Team.

Location : Bangalore.

Reports to : Senior Manager Digital Media or EVP or AVP.

About the Role.

  • We are looking for a proactive and highly skilled Digital Media Manager who can lead performance marketing campaigns with precision, ownership, and innovation.
  • This is not a coordination role - we are seeking someone who's hands-on with platforms, driven to deliver business results, and motivated to grow with the team.

Key Responsibilities :

  • Performance & Execution.
  • Ensure 100% error-free campaign setup across Google Ads, Meta and other platforms.
  • Troubleshoot underperforming campaigns and proactively resolve issues to optimize results.
  • Own end-to-end campaign operations from brief to reporting with accountability.
  • Collaborate with specialists to review accounts weekly, implement best practices, and drive continuous improvement.
  • Maintain deep knowledge and certification in Google Ads, GA4, Meta, Reach Planner, Keyword Planner, Insight finder and other media tools.
  • Innovation & Efficiency.
  • Actively leverage AI tools and automation to improve team efficiency and campaign outcomes.
  • Constantly explore new formats, features, and strategies across platforms to keep the team and clients ahead of the curve.
  • Client Representation.
  • Act as the go-to person for clients, owning conversations around performance, innovation, and issue resolution.
  • Represent the company with responsibility and integrity in all communications.
  • Team & Process Management.
  • Mentor and coach specialists and junior team members through hands-on training and regular skill-building sessions.
  • Lead initiatives to improve campaign QA, team workflows, internal documentation, and knowledge sharing.
  • Help shape a positive and high-performance team culture through structured feedback, team-building activities, and growth initiatives.

    • What We're Looking For :

  • 5-8 years of experience in performance marketing with hands-on campaign execution.
  • Proven track record in Google Ads, Meta Ads or DV360 or other programmatic platforms.
  • Deep understanding of Reach Planner, Keyword Planner, Audience Personas, GA4, Google Tag Manager, campaign attribution, bidding strategies, targeting frameworks, and creative performance.
  • Strong leadership and team management skills.
  • Curiosity, innovation mindset, and willingness to experiment and learn.
  • Strong ownership mindset : You don't wait for problems to be solved - you lead the solution.

    • ref : iimjobs.com)

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    Social Media Manager • Bangalore, India