Social Media Manager

About the Role We are looking for a creative, trend-savvy, and data-driven Social Media Manager to build and grow our brand presence across platforms including Instagram, LinkedIn, Twitter (X), Facebook, and YouTube. You will lead content creation, community building, paid campaigns, and influencer collaborations to boost awareness, engagement, and conversions

Key Responsibilities

Social Strategy & Execution

Lead and execute social media strategy aligned with brand and business goals

Manage end-to-end publishing, ensuring consistency in messaging and visuals

Content Creation & Trendspotting

Ideate and create compelling, platform-first content (reels, videos, graphics, GIFs, etc.)

Keep a pulse on emerging trends, formats, and cultural moments to drive engagement

Paid Media & Influencer Marketing

Plan, execute, and optimize paid social campaigns for awareness and lead generation

Identify, onboard, and manage influencer partners and brand advocates

Track ROI of influencer and ad campaigns

Community Growth & Engagement

Build meaningful engagement through active community management

Monitor sentiment and drive positive interactions with audiences

Analytics & Reporting

Monitor KPIs and platform analytics to improve performance

Generate regular reports with actionable insights

Cross-Functional Collaboration

Partner with internal teams to support launches, events, and campaigns

Align social media activities with overall marketing initiatives

Required Skills & Qualifications

Bachelor’s degree in Marketing, Communications, or related field

1-3 years experience managing social media for a brand

Strong knowledge of all major social media platforms and paid media tools

Excellent copywriting and storytelling abilities

Basic design / video editing skills (Canva, Adobe Suite preferred)

Passionate about trends, content innovation, and digital-first storytelling

Analytical mindset with ability to derive insights from data