Marketing Executive

Job Description : Marketing Executive / Specialist / Officer / Coordinator

Role :

Establish & practice positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

• Coordinate the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.
• Social media marketing tools, market research, strategic thinking & digital marketing.

Responsibilities & duties :

Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.

Required skills :

Proven success in developing marketing plans and campaigns.

Educational Qualification :

BE / B.Tech / Diploma in Mechanical or Any Bachelor’s degree in Marketing, Business or related field with MBA desirable.