Associate Marketing Manager

Introduction

Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game-playing experiences to over 100 million players through our products - Rummy Circle, India’s first and largest online rummy platform, My11Circle, the country’s fastest-growing fantasy sports platform.

A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University-trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We’ve always been a technology company at heart, and over the last decade and a half, we’ve built the organisation on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players.

Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly innovating and offering novel entertainment to players!

Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami.

For more information and career opportunities you may visit www.games24x7.com .

Summary of Role Role : Associate Marketing Manager- Retention

Associate Marketing Manager plays a critical role in supporting various marketing campaigns for retention.

This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India. You will learn and implement the most innovative marketing strategies and use the most cutting edge marketing tools to implement various campaigns. You will get to work on various aspects of consumer marketing.

Data is the DNA of every team member at RummyCircle.com. All departments perform rigorous data analysis to take day to day decisions at all stages of player life cycle right from acquisition to retention. AMM will be contributing to all parts of the player's life cycle on the site. AMM will have to study the player life cycle and build an understanding of player behavior from all aspects. AMM will support in executing multiple campaigns for driving revenue and retention.

The Customer Intelligence and Loyalty team drives incremental revenues and enhancing player retention and loyalty. It also requires rigorous data analysis to understand how players evolve over time in their spending patterns and what is it that gets players to spend more or less over time.

This understanding, in turn, feeds into constant optimization of the retention strategy. You will be supporting in running various promotional tournaments, trying out new offers, leveraging website content, running email and SMS campaigns etc. to drive higher revenue and retention.

General Accountabilities / Job Responsibilities :

• Understanding revenue and retention strategy.
• Take Full ownership for execution of various campaigns revenue and retention.
• Support in preparing and executing monthly marketing calendar for various campaigns.
• Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities
• Perform creative analysis
• Funnel analysis
• Work with creative designers / web designers to ensure timely execution of campaigns.
• Manage and own project timelines, creative quality, and content effectiveness.
• Create / Work within the reporting framework to analyze the effectiveness of all campaigns.
• Engage in data analysis to improve and refine campaign performance.

Job Specifications :

E - Expected] [D - Desirable]