Digital Marketing Manager

Job Title : Digital Marketing Manager

Location : Begumpet, Hyderabad

Work Mode : WFO

Job Type : Full-Time

Required Exp. – 6+ years.

Role Overview

We are seeking a visionary Digital Marketing Manager to lead AI-powered marketing strategies with a strong focus on SEO, LLM (Large Language Model) ranking, social media growth, and lead generation on a target-driven basis . This role requires a strategic leader and hands-on executor who can leverage AI, automation, and advanced digital strategies to deliver measurable business growth.

Core Responsibilities :

1. SEO & LLM Ranking

Build LLM-first SEO frameworks to rank in AI-powered search platforms like ChatGPT, Gemini, Claude, and Perplexity.

Optimize web assets for semantic search, conversational queries, and structured data .

Conduct competitor / market analysis to identify LLM ranking opportunities .

2. Target-Driven Lead Generation

Own end-to-end lead generation strategy (organic, paid, and AI-driven funnels).

Design and execute target-based campaigns aligned with monthly and quarterly sales goals.

Implement multi-channel demand generation (Google Ads, LinkedIn Ads, Meta, Email, Influencer Partnerships).

Use AI for predictive lead scoring, audience segmentation, and intent-based targeting .

Continuously optimize CPL (Cost per Lead) and improve MQL → SQL → Revenue conversion rates .

3. AI-Powered Marketing & Automation

Build autonomous marketing workflows using AI and automation platforms (Zapier, HubSpot AI, Salesforce Einstein, Marketo).

Leverage generative AI for personalized campaigns, scalable content, and chat-driven engagement .

Automate reporting, lead nurturing, and pipeline management .

4. Social Media & Growth

Create cross-platform growth strategies for engagement, community building, and lead generation.

Use AI-powered social listening to track trends, identify influencers, and manage brand reputation.

Run paid + organic campaigns optimized for conversions and awareness.

5. Leadership & Collaboration

Lead and mentor a digital marketing team (SEO, content, performance ads, social media, automation specialists).

Collaborate with sales, project managers, and product teams to align digital activities with revenue targets.

Drive a performance-driven culture , ensuring accountability and innovation across the team.

6. Analytics & Reporting

Build real-time dashboards integrating GA4, Looker Studio, BigQuery, and AI-based BI tools.

Track KPIs : leads generated vs. targets, ROI, automation efficiency, LLM visibility share, conversion rates .

Deliver monthly / quarterly reports to leadership, with actionable recommendations.

Key Skills & Competencies

Proven expertise in target-driven lead generation (B2B & B2C).

Mastery in SEO + LLM optimization for emerging AI search.

Advanced knowledge of AI-powered marketing, automation, and growth hacking .

Proficiency in Google Ads, Meta Ads, LinkedIn Ads, Programmatic DSPs .

Strong leadership, cross-functional collaboration, and decision-making skills.

Analytical mindset with the ability to convert data into actionable strategy .

Qualifications

Bachelor’s / Master’s in Marketing, Business, or Analytics.

6–10 years of hands-on digital marketing experience , with at least 3 years in a managerial role.

Demonstrated track record of meeting or exceeding lead generation targets .

Certifications in AI-driven marketing, SEO, or digital automation tools are a plus.

Performance Metrics (KPIs)

Qualified Leads Generated vs. Targets (MQLs, SQLs).

Cost per Lead (CPL) and ROI.

Organic + AI-driven visibility in search engines & LLMs.

% of marketing processes automated .

Team productivity and campaign success rates.

Apply Now!

If you are interested in the above position, please share your updated resume at pavan@varundigitalmedia.com .

8341569819.