Lead Generation & Growth Executive (EdTech)

About Abhyaka Academy Abhyaka Academy is an online learning platform focused on students from 4 th–10th class , Intermediate and IT Courses . We specialized in application-oriented teaching approach that helps students build strong fundamentals and real-world understanding. We are expanding and looking for a Lead Generation & Growth Executive to help us reach more students and parents across India.

Role Overview This is a hands-on growth role . You will own the end-to-end lead funnel – from running campaigns and generating leads to working with our telecalling and counselling team to drive enrolments. You’ll manage ads, SEO, creatives, basic automation, and reporting .

Key Responsibilities Plan, set up and manage Facebook / Instagram / Google Ads focused on lead generation

Create and optimise lead forms, landing pages and basic funnels for parents & students

Design campaign posts and ad creatives in Canva (social posts, ad creatives, banners, etc.)

Implement basic SEO for our website / landing pages (keyword research, on-page optimisation, meta tags, titles, descriptions, internal links, etc.)

Set up and manage simple WhatsApp and email campaigns to follow up with leads (reminders for demos, offers, batch start dates, etc.)

Track all leads using Google Sheets / simple CRM and maintain clean, updated data

Coordinate with the telecalling / IVR team to ensure quick follow-up and demo bookings

Take ownership of clear KPIs : leads per month, cost per lead (CPL) , demo bookings and enrolments

Prepare weekly performance reports with insights and action items (CPL, CTR, conversion rate, top campaigns, suggestions)

Run A / B tests on creatives, ad copies, audiences and offers to continuously improve results

Work closely with the Founder to plan growth campaigns for different classes, boards and courses

Requirements 1–3 years of hands-on experience in performance marketing / lead generation

Practical experience with Meta (Facebook / Instagram) Ads and / or Google Ads

Basic working knowledge of SEO (on-page basics, keyword intent, meta tags, headings, internal links)

Experience using Canva (or similar tools) to create ad creatives and social media posts

Ability to work confidently with numbers, dashboards and Excel / Google Sheets

Strong understanding of CPL, CTR, conversion rate and other key performance metrics

Good communication skills and ability to work independently in a startup environment

Flexibility to support key campaigns during peak admission periods (evenings / weekends) when required

Good to Have (Preferred) Experience in EdTech, coaching institutes, or local service businesses

Experience setting up lead campaigns for education or training institutes

Familiarity with Google Analytics, Meta Ads Manager or other analytics tools

Experience with basic WhatsApp marketing tools / email tools

Comfort creating content / communication in English + [Telugu / Hindi or your regional language] to connect better with parents

Mindset We’re Looking For High sense of ownership and accountability – you treat the budget as your own

Experiment-driven : you test, learn and iterate fast based on data

Comfortable working in a fast-paced, early-stage startup

Student- and parent-first mindset – focused on real value , not just clicks

Compensation & Benefits Compensation Range :

Fixed pay : ₹18,000 – ₹25,000 per month (depending on experience)

Performance-based incentives linked to leads and admissions

Freedom to experiment and build campaigns from scratch

Direct interaction with the Founder and core team

Clear growth path into a Senior Growth / Marketing role as we scale