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Digital Marketing Specialist
Digital Marketing SpecialistConfidential • Virar, India
Digital Marketing Specialist

Digital Marketing Specialist

Confidential • Virar, India
27 days ago
Job description

Job Title : Performance Marketing Manager

Location : Vasai, Mumbai- Maharashtra

Experience : 2-4 Years

Job Type : Full-time

Job Description :

We are seeking a skilled and experienced PPC Manager to join our dynamic team. The PPC Manager will be responsible for managing and developing our pay-per-click campaigns to ensure they meet performance and revenue targets in line with our overall marketing strategy.

Job Requirements :

  • Minimum 2 years of experience in Meta Paid Marketing Campaigns (Must Have) & Google ads
  • Preferably experience in the Real Estate & E-Com
  • 2 years of experience in Performance Marketing
  • Experience with data-driven campaigning strategies, including analyzing performance data, industry trends, and customer behavior
  • Ability to take ownership of paid campaigning activities for the assigned portfolio
  • Self-motivated and performance-oriented with the ability to work with minimal monitoring and supervision
  • Willingness to work in a dynamic and challenging start-up culture
  • Desire to grow within the role and organization

Roles & Responsibilities :

  • Daily optimization and testing of Meta & PPC campaigns across all channels, including SEO / SEM / SMM search, display, remarketing, and paid social
  • Media planning and budget distribution across various paid advertising channels
  • Measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs)
  • Execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical abilities to evaluate end-to-end customer experience across multiple channels and touchpoints
  • Instrument conversion points and optimize user funnels
  • Create and send weekly / bi-monthly reports with insightful commentary, providing an action plan for the upcoming weeks
  • Skills Required

    Analytical Abilities, Google Ads, Smm, Sem, Media Planning, Performance Marketing, Seo

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    Digital Marketing Specialist • Virar, India

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