Senior Executive,Trade Marketing, Mumbai

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

YOUR OPPORTUNITY

Trade Marketing at Bacardi work in tight collaboration with their Regional Leadership Teams and play a critical role in taking our great portfolio of brands to the next level by driving volumes and augmenting market share. They do this by brilliant execution of brand strategies taking them through the line, ensuring commercial excellence.

About You

As Assistant Manager Trade Marketing, you will own responsibility for the development, execution, and performance of all events / activations designed to increase brand presence and ultimate take-away. You will be responsible for management and monitoring of Trade Marketing Investments and initiatives execution. You would also be responsible for contribution to the Company's goals and objectives and improve market share, customer satisfaction and productivity performance by establishing channel strategies and implementing the associated plans.

This role is based in Mumbai and may require some travelling in order to connect with customers and third party

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Responsible for any form of communication directly or indirectly linked to Company / Brand equity in collaboration with Consumer Marketing.
• Responsible for ensuring alignment across the Sales and Marketing organizations on regional sales team asks and marketing initiatives, including coordination with Customer Marketing and budget management.
• Lead in-market delivery of all trade facing brand activities in partnership with Consumer / Customer Marketing teams, as defined in the IAP, ensuring executional excellence.
• Manage A&P budget for the region planning activations and promotions driving equity, brand awareness and recruitments.
• Responsible for working closely with key customers to provide category and shopper insights to drive performance.
• Manage and evaluate trade promotion levels to achieve maximum returns.
• Actively support effective matrix working across customer marketing and regional sales teams

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

PERSONAL QUALITIES – SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIR

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs : Fearless, Family, Founder culture to the next level.

Disclaimer : Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement :

Health & Wellbeing

Additional Benefits

The benefits / perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Skills Required

Agency Management, Budget Management