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Performance Ads - Quick Commerce

Performance Ads - Quick Commerce

Lo FoodsBengaluru, Karnataka, India
2 days ago
Job description

Position : Quick Commerce - Ads - Senior Performance Marketing

Location : Bangalore

Experience : 3–4 Years

Department : Revenue Head

About Us

At Lo! Foods , we’re building India’s most impactful low-carb functional food ecosystem with a mission to transform the health of 100 million Indians by 2030 . Through our brands — Keto Smart , Protein Chef , and DiabeSmart — we offer delicious, low-carb alternatives to traditional Indian foods, enabling better lifestyle management for diabetes, weight loss, and overall wellness.

Our rapidly growing portfolio spans eCommerce , Quick Commerce , and D2C channels , and we're seeking a highly skilled Senior Performance Marketing Specialist to help us scale our digital footprint and drive measurable growth.

Key Responsibilities

1. Campaign Strategy & Execution

  • Own the end-to-end execution of paid marketing campaigns across platforms : Blinkit, Instamart, Zepto, Amazon AMS
  • Strategize and execute performance marketing plans to drive acquisition, ROAS, and retention across Q-Commerce, eCommerce channels.
  • Coordinate with internal creative and brand teams to develop high-performing ad copies, creatives, and videos tailored to platform behavior and audience segments.
  • Set up and manage remarketing funnels, new customer acquisition, and performance-driven product / category-based campaigns.

2. Performance Analysis & Optimization

  • Continuously monitor campaign metrics, trends, and funnel data to identify areas of improvement.
  • Conduct A / B tests and apply Conversion Rate Optimization (CRO) tactics to improve campaign results.
  • Optimize budgets and bids across channels to maximize ROI and scale performance sustainably.
  • Provide actionable reports, dashboards, and insights to cross-functional stakeholders on campaign performance and learnings.

    • 3. Platform Management & Growth Strategy

  • Deeply manage and optimize performance across :
  • Quick Commerce Dashboards : brand visibility, promotions, and growth hacks on Blinkit, Instamart, Zepto, etc.
  • Amazon Ads Console (AMS) : keyword targeting, sponsored ads, placements, etc.
  • Identify opportunities to scale in new cities, categories, or cohorts via performance insights and experiments.
  • Collaborate closely with the revenue, category, and analytics teams to align marketing efforts with sales and brand objectives.

    • Key Skills & Qualifications

  • 4–5 years of hands-on experience in D2C performance marketing, preferably in FMCG or consumer health & wellness brands.
  • Strong working knowledge of Q-Commerce ad platforms, Amazon AMS
  • Proven ability in managing ad budgets, ROAS, and CPL / CAC metrics.
  • Experience in A / B testing, data interpretation, attribution modeling, and CRO tools .
  • Strong analytical, communication, and cross-functional collaboration skills.
  • Passion for health food, nutrition, or wellness domains is a strong advantage.

    • What We Offer

  • Opportunity to work with a purpose-led, rapidly scaling FMCG brand in the D2C and Q-commerce space.
  • Exposure to cross-platform strategy, experimentation, and new channel expansion.
  • A collaborative, high-growth environment that values execution, learning, and impact.

    • About Lo Foods

    Lo Foods is more than just a brand; it's purpose-driven with a clear mission : to provide low-carb functional foods to 100 million Indians by 2030. We believe that food is at the core of who we are - after all, we are what we eat.

    India currently faces an epidemic of chronic diseases, many driven by our eating habits. Instead of viewing food solely as a means to prevent illness, we harness its power to improve and manage specific health conditions. At Lo Foods, we provide low-carb alternatives to traditional Indian foods, preserving flavours while addressing health concerns.

    Our three brands support this mission :

    Keto Smart - Low-carb products for the Keto lifestyle.

    Protein Chef - Ensuring every home is protein-sufficient and promoting healthier living.

    DiabeSmart - Making diabetes management easier while enhancing the pleasure of food.

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    Performance Commerce • Bengaluru, Karnataka, India