Performance Marketing Expert

We are looking for a Performance Marketing Expert specializing in Meta Ads (Facebook & Instagram) and Google to lead and execute paid marketing campaigns that drive sales and brand awareness. The ideal candidate will have a strong analytical mindset, a deep understanding of consumer behavior, and hands-on experience in scaling D2C brands through paid media.

Key Responsibilities :

• Plan, execute, and optimize paid campaigns on Meta platforms (Facebook & Instagram) to drive conversions and ROAS.
• Develop ad strategies, audience segmentation, and retargeting to maximize ROI.
• Conduct A / B testing on creatives, copy, and audience targeting to improve campaign performance.
• Monitor key performance metrics ( CTR, CPC, ROAS, CAC, LTV ) and provide data-driven insights.
• Work closely with the creative team to develop high-performing ad creatives.
• Stay updated with Meta’s latest ad policies, tools, and algorithm changes.
• Manage ad budgets effectively to ensure profitability and growth.
• Collaborate with the growth, content, and product teams to align marketing efforts.

Requirements :