YourStory - Category Manager

YourStory is seeking a highly motivated and results-oriented Category Manager to drive the growth and profitability of specific content and engagement categories.

The ideal candidate will be a strategic thinker with a strong analytical background, proven experience in category management, and a deep understanding of the digital media landscape.

This role requires a blend of business acumen, marketing expertise, and a passion for the startup Responsibilities

Category Strategy & Planning :

• Develop and execute comprehensive category strategies to achieve revenue targets, audience growth, and engagement goals.
• Conduct in-depth market research and competitive analysis to identify opportunities and trends.
• Define category KPIs and track performance against targets.
• Develop and manage the category P&L, ensuring profitability and sustainable & Engagement Management :
• Collaborate with the content team to develop and curate high-quality content that resonates with the target audience.
• Identify and leverage emerging content formats and platforms to maximize reach and engagement.
• Develop and execute engagement strategies to build and nurture a thriving community around the category.
• Create social-first categories for & Promotion :
• Develop and execute marketing campaigns to promote category content and events.
• Utilize social media, email marketing, and other digital channels to drive awareness and engagement.
• Collaborate with the sales team to develop and execute sponsorship and partnership opportunities.
• Work with the marketing team to understand and utilize data analytics to improve marketing Analysis & Reporting :
• Analyze category performance data to identify trends, insights, and opportunities for optimization.
• Develop and maintain regular reports on category performance, including revenue, audience growth, and engagement metrics.
• Use data-driven insights to inform strategic decisions and drive continuous Engagement and Influencer :
• Build and maintain relationships with key stakeholders in the category ecosystem, including startups, investors, and industry experts.
• Represent YourStory at industry events and conferences.
• Create personal branding as an influencer of the category in the Proven experience in category management, preferably in the technology industry.
• Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
• Excellent strategic thinking and planning skills.
• Strong understanding of digital marketing, social media, and content marketing.
• Experience managing P&L responsibilities.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work effectively in a fast-paced and dynamic environment.
• Understanding of 2-3 of the industries, technology and audience is critical :

Industry : GCC, FSI, SMB.

Technology : AI, Security.

Audience : Developers, Founders, CTO, Women.

ref : iimjobs.com)