Retention Marketing Director

Retention Marketing Director (Part-time)

Company : Mipikita

Mipikita is looking for a strategic and data-driven Retention Marketing Director to lead our customer lifecycle strategy and strengthen long-term user loyalty. This part-time role is ideal for a results-oriented marketer with strong expertise in CRM, email automation, loyalty programs, cohort analysis, and customer engagement across multiple channels.

Key Responsibilities :

• Develop and oversee retention, loyalty, and lifecycle marketing strategies to drive repeat purchases and increase customer LTV.
• Build, optimize, and segment automated customer journeys across email, SMS, in-app, and other engagement channels.
• Analyze customer cohorts, churn patterns, behavior signals, and retention metrics to identify high-impact opportunities.
• Own CRM strategy, including segmentation, personalization, frequency optimization, and deliverability best practices.
• Collaborate closely with product, performance marketing, and creative teams to ensure consistent messaging across the customer journey.
• Lead A / B testing initiatives for messaging, incentives, user flows, and lifecycle campaigns.
• Build dashboards and reporting frameworks to communicate retention performance, insights, and recommendations to leadership.
• Manage loyalty program strategy, win-back flows, VIP segments, and high-value customer engagement tactics.

Requirements :

Why Join Mipikita?

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