Talent.com
Digital Content Optimization Specialist
Digital Content Optimization SpecialistPassion Farms • Bengaluru, Republic Of India, IN
Digital Content Optimization Specialist

Digital Content Optimization Specialist

Passion Farms • Bengaluru, Republic Of India, IN
3 hours ago
Job description

Company Description

Passion Farms is a nationally recognized cannabis brand and multi-state licensed operator headquartered in Houston, Texas.

We manage :

  • Cultivation & distribution operations in California
  • Premium indoor products from Oklahoma
  • A fast-growing THCA distribution network in Texas

Our digital, content, SEO, and backend operations team is expanding in Bangalore, supporting our U.S. legal-market online presence, content ecosystem, and performance marketing.

⭐ About the Role

We are hiring an SEO Specialist to support Passion Farms’ digital growth in the U.S. legal cannabis market.

This is a Bangalore-based role focused on :

  • SEO strategy
  • website optimization
  • content optimization
  • keyword research
  • onsite + offsite SEO
  • category intelligence
  • ranking + traffic growth
  • No cannabis is handled or distributed in India.

    This is a digital + content + research role supporting U.S. operations.

    🔍 Role : SEO Specialist

    We’re looking for someone who is analytical, curious, detail-oriented, and excited to work on a premium category with massive search demand.

    You will directly support our U.S. website, landing pages, strain / category pages, and digital presence across multiple channels.

    Responsibilities

  • Conduct keyword research across strains, categories, buyer-intent keywords, and local U.S. geographies
  • Optimize content for search : blogs, landing pages, product pages, category pages
  • Run SEO audits and create clear improvement plans
  • Improve on-page SEO :
  • meta titles / descriptions
  • H1–H3 structure
  • internal linking
  • schema
  • readability
  • site structure
  • Use Google Search Console, GA4, Semrush / Ahrefs to monitor rankings
  • Create SEO content briefs for writers
  • Analyze user behavior + search intent
  • Collaborate with content writers, social team, and digital team
  • Track daily and weekly keyword movement + report insights
  • Support marketplace SEO (Leafly, Weedmaps, etc.)
  • Build processes & templates for ongoing SEO operations
  • Required Skills

  • Strong knowledge of on-page SEO
  • Familiarity with :
  • Google Search Console
  • Google Analytics / GA4
  • Semrush / Ahrefs
  • Screaming Frog (bonus)
  • Strong English communication
  • Experience optimizing content for ranking
  • Understanding of SERPs, search intent, user behavior
  • Ability to simplify SEO insights for non-technical people
  • Comfortable working with U.S. markets
  • Ability to manage multiple tasks & deadlines
  • Nice to Have

  • Experience in cannabis, wellness, beverages, or other premium consumer categories
  • Experience with Shopify or WordPress SEO
  • Understanding of technical SEO (schema, site health, indexing)
  • Experience writing SEO content
  • Experience with U.S. or Western markets
  • Who You Are

  • Curious about new categories
  • Analytical and detail-oriented
  • Strong communicator
  • Fast learner
  • Proactive
  • Comfortable working in a fast-paced, global brand environment
  • Excited about long-term growth into SEO Lead or Digital Strategy roles
  • Legal Notice

    This role does NOT involve handling cannabis in India.

    All work is digital, analytical, and related to SEO / content for U.S. legal cannabis markets.

    Fully compliant with Indian regulations.

    Why Join Passion Farms

  • Work directly with a U.S. licensed cannabis brand
  • Learn a high-growth, premium category
  • Join a global digital and content team
  • Opportunity to build SEO systems from scratch
  • Strong growth path into leadership roles
  • Work on a fast-scaling U.S. brand with massive search volume
  • Create a job alert for this search

    Digital Content Specialist • Bengaluru, Republic Of India, IN

    Related jobs
    Digital Content Specialist

    Digital Content Specialist

    Albertsons Companies India • Bangalore, Bangalore (division), India
    About Albertsons Companies Inc.As a leading food and drug retailer in the United States, Albertsons Companies, Inc.Our well-known banners across the United States, including Albertsons, Safeway, Vo...Show more
    Last updated: 1 day ago • Promoted
    Digital Growth Content Specialist

    Digital Growth Content Specialist

    MonetizeMore • Karnataka, Bangalore, IN
    Quick Apply
    MonetizeMore builds industry-leading ad technology that is seen by more than 300M+ people per month.The company has been running for 15 years achieving consistent double-digit growth each year with...Show more
    Last updated: 17 hours ago • New!
    Content Creator

    Content Creator

    MONEYLICIOUS INVESTMENTS AND CONSULTING SERVICES PRIVATE LIMITED • Bengaluru, Karnataka, India
    Location : Bengaluru | Type : Full-time | Experience : 1–2 years.Appear on camera as the face of the Corporate across Instagram and YouTube. Create high-impact short-form and long-form videos on financ...Show more
    Last updated: 6 days ago • Promoted
    Search Engine Optimization Specialist

    Search Engine Optimization Specialist

    Fyrosoft Technologies • Bangalore Urban, Karnataka, India
    We're seeking a motivated SEO Expert to join our growing team.This is a perfect opportunity for freshers or early-career professionals passionate about digital marketing, SEO, and content creation....Show more
    Last updated: 30+ days ago • Promoted
    Training Content Developer

    Training Content Developer

    Randstad Enterprise • Bengaluru, Karnataka, India
    The Training / Learning & Development team is responsible for the creation, development, and execution of all training within the Google account. They support all RPO / BPO delivery teams within the acc...Show more
    Last updated: 16 days ago • Promoted
    Search Engine Optimization Analyst

    Search Engine Optimization Analyst

    Black and White Creative Studio Pvt Ltd • Bengaluru, Karnataka, India
    We are looking for SEO Analyst who will be responsible to manage Google Ads, Meta Ads, SEO for multiple clients of ours.You will be involved in communicating directly the with Client's Marketing Ma...Show more
    Last updated: 12 days ago • Promoted
    Digital Content Specialist

    Digital Content Specialist

    Pentra SEO Agency • Bengaluru, Republic Of India, IN
    We are seeking an entry-level Content Writer to join our growing team.This role is perfect for a motivated individual with a passion for writing and an eye for detail. You will be responsible for cr...Show more
    Last updated: 1 day ago • Promoted
    Search Engine Optimization Specialist

    Search Engine Optimization Specialist

    Digikit • Bengaluru, Karnataka, India
    Digikit, part of Sub Media Group, is a leading digital marketing agency based in Bangalore that specializes in building impactful brand strategies. With expertise across Digital Media, Data, Strateg...Show more
    Last updated: 23 days ago • Promoted
    Digital Content Operations Specialist

    Digital Content Operations Specialist

    Publicis Production • Bangalore, Bangalore (division), India
    Lead and oversee the Content Publishing team responsible for uploading and managing marketing materials such as digital banners, emails, videos and print designs into client’s PIM, DAM or CMS syste...Show more
    Last updated: 7 hours ago • Promoted • New!
    Search Engine Optimization Specialist

    Search Engine Optimization Specialist

    Design Cafe • Bengaluru, Karnataka, India
    Design Cafe is hiring SEO Specialist - Bangalore Indiranagar.Address : 648 / l, BKN Ambaram Estates, Ramya Residency Commercial Building, 2nd Floor, Old Madras Rd, Binnamangala, Hoysala Nagar, Indiran...Show more
    Last updated: 9 days ago • Promoted
    Digital Asset Management

    Digital Asset Management

    Publicis Production • Bengaluru, Karnataka, India
    The Ingest Specialist – Moving Image is responsible for reviewing video and motion project files delivered by the Tier1 agency. The role ensures that editing and animation source files align with th...Show more
    Last updated: 14 days ago • Promoted
    Technical Digital Content Validator

    Technical Digital Content Validator

    Confidential • Bengaluru, Karnataka, India
    Technical Digital Content Validator.We are seeking a highly motivated and technically curious Technical Digital Content Validator to play a critical role in ensuring the quality, functionality, and...Show more
    Last updated: 24 days ago • Promoted
    Content Specialist

    Content Specialist

    Yonder Talent India • Bengaluru, IN
    We’re looking for a Content & Copywriter to create high-quality, engaging, and SEO-friendly content for our websites, marketing campaigns, and brand communications. This role works closely with our ...Show more
    Last updated: 30+ days ago • Promoted
    Off-Page SEO Specialist

    Off-Page SEO Specialist

    TILCO TRADING LTD • Bangalore, IN
    Off-Page SEO Specialist / Backlinking Specialist – Remote | Global Team.Tilco Trading is a fast-growing international eCommerce and trading company specializing in high-quality products sourced mai...Show more
    Last updated: 8 hours ago • Promoted • New!
    Optimization Specialist

    Optimization Specialist

    Trantor • Bengaluru, IN
    Trantor is a global technology services company delivering cutting-edge digital transformation, cloud engineering, and product innovation solutions. Since 2012, we’ve partnered with global enterpris...Show more
    Last updated: 30+ days ago • Promoted
    Lead Digital Content Delivery Specialist [T500-21401]

    Lead Digital Content Delivery Specialist [T500-21401]

    Delta Air Lines • Bengaluru, Karnataka, India
    Delta Air Lines (NYSE : DAL) is the U.Powered by our employees around the world, Delta has for a decade led the airline industry in operational excellence while maintaining our reputation for award-...Show more
    Last updated: 22 days ago • Promoted
    Technical content marketer

    Technical content marketer

    Adopt AI • Bengaluru, Karnataka, India
    Technical Content Marketer | Adopt AI | Bangalore.Adopt AI is on a mission to transform applications into intelligent agents, empowering businesses to automate workflows and enhance user experience...Show more
    Last updated: 30+ days ago • Promoted
    Content Analyst

    Content Analyst

    Turing • Bangalore, IN
    Turing is one of the world’s fastest-growing AI companies, accelerating the advancement and deployment of powerful AI systems. Turing helps customers in two ways : Working with the world’s leading AI...Show more
    Last updated: 8 hours ago • Promoted • New!