Marketing Head

Job Description :

Develop and implement a comprehensive 360 marketing strategy aligned with business goals.

Oversee brand positioning market segmentation and competitor analysis.

Collaborate closely with the sales product and senior leadership teams to ensure marketing goals support overall business objectives.

Lead mentor and grow an in-house marketing team and external agency partners.

Digital & Performance Marketing

Drive lead generation via paid media (Google Ads Meta YouTube SEO Display Remarketing).

Manage digital performance metrics including CPL CPA and ROAS.

Optimize website landing pages and lead funnels for maximum conversion.

Stay ahead of digital trends and platforms relevant to real estate buyers.

Offline & Traditional Marketing

Plan and execute ATL and BTL campaigns : print ads outdoor media (hoardings transit ads) events brochures and exhibitions.

Coordinate with creative media and print vendors for timely delivery of marketing materials.

Content & Communication

Oversee content creation (copy visuals video) for brand campaigns social media email and PR.

Develop strong storytelling around projects and the company brand.

Ensure consistent brand messaging across all channels.

CRM Automation & Analytics

Oversee marketing automation tools CRM integration (e.g. Salesforce HubSpot).

Monitor and report KPIs : leads conversions brand reach engagement.

Use data-driven insights to continuously optimize campaigns.

Project Launch & Brand Campaigns

Strategize and execute high-impact project launch campaigns.

Liaise with sales and project teams for alignment on timelines USPs and target demographics.

Key Skills

Bluetooth,Cement,Environment Health And Safety,IT Strategy,Corporate Development

Employment Type : Full Time

Experience : years

Vacancy : 1