Faballey - Performance Marketing Specialist

For the performance marketing profile, E-commerce experience is a Plan, execute, and optimize paid advertising campaigns on Meta platforms.

• Perform daily account reviews to ensure ongoing performance and identify improvement opportunities.
• Continuously optimize campaigns for better CTR, Quality Score, and Conversions.
• Provide data-driven creative inputs, including ad copy, templates, and visual suggestions based on campaign performance.
• Coordinate cross-platform marketing initiatives and ensure alignment with broader marketing goals.
• Generate detailed weekly and monthly reports to track KPIs, conversion goals, ROAS, and other campaign metrics.
• Collaborate with internal teams and designers to enhance ad performance and creative strategy.

Candidate MBA in any related field preferred.

ref : iimjobs.com)