Senior Digital and SEO / ASO Marketing Manager

About the job : About Avinyaa EdTech : At Avinyaa EdTech, we’re not just building a product — we’re building possibilities. We are an education technology company committed to making future-ready careers accessible for everyone. Through a learner-first approach, we provide skilling pathways, mentorship, and practical career support to help individuals unlock their full potential.

We’re driven by a team of passionate technologists, educators, and designers working on high-impact solutions. If you’re excited about technology with a purpose and love solving real-world problems, you’ll feel right at home here.

About the Role : We are looking for a

Senior Digital and SEO Marketing Manager

to lead and execute high-impact digital marketing strategies focused on

SEO, ASO, Meta Ads ,

Google

Email Campaigns . You’ll own the digital funnel, manage performance-driven campaigns, and work cross-functionally to accelerate our growth. This is a strategic and hands-on leadership role ideal for someone who thrives in a high-growth, learner-focused environment.

Key Responsibilities :  SEO Strategy & Execution Lead on-page and off-page SEO strategy to boost organic visibility. Conduct keyword research, manage content optimization, and drive backlink efforts. Collaborate with tech and content teams to ensure technical SEO is in place. Monitor rankings and organic performance using tools like GA4, GSC, and SEMrush. ASO (App Store Optimization) Develop and execute ASO strategies to increase app visibility and downloads. Optimize app titles, descriptions, keywords, visuals, and metadata for both Google Play Store and Apple App Store. Conduct competitor benchmarking and app performance analysis. Monitor reviews, ratings, and keyword rankings to improve app presence and conversion rates. Google Ads (Search & Display) Plan and manage Google Ads campaigns focused on lead generation and conversions. Build keyword-targeted ads with optimized landing pages. Monitor campaign metrics (CPC, CTR, conversions) and continuously improve ROI. Meta Ads (Facebook & Instagram) Develop and optimize ad campaigns across the Meta suite. Build custom audiences, retargeting flows, and creative testing strategies. Collaborate with designers and copywriters to improve CTR and lead quality. Email Marketing Build automated email campaigns for nurturing, retention, and re-engagement. Segment users based on behavior and funnel stage. Track performance (open rate, CTR, conversions) and A / B test campaigns. Analytics, Strategy & Leadership Own marketing dashboards and report on KPIs regularly. Work cross-functionally with internal stakeholders to align goals. Manage agencies / freelancers and oversee campaign delivery and quality. Maintain marketing budget, pacing, and cost-efficiency. Education Requirements : Bachelor’s degree in marketing, Business, Communications, or a related field Preferred Postgraduate / master’s degree or certifications in Digital Marketing, Growth Marketing, or Performance Marketing

What You Bring : Minimum 4–6 years

of experience in performance marketing or growth marketing Expertise in

SEO, ASO, Google Ads, Meta Ads,

email marketing Strong analytical mindset and ability to use data for decision making Experience

in EdTech or B2C / startup environment

is a plus Hands-on + strategic thinker, comfortable leading and executing

Why Join Avinyaa EdTech? Mission-led, purpose-driven culture. A chance to work at the intersection of technology and social impact.