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StashFin - Senior Manager - User Acquisition & SEO

StashFin - Senior Manager - User Acquisition & SEO

StashfinGurgaon, India
13 days ago
Job description

1. Job Title : Senior Manager - User Acquisition & SEO

Location : Gurugram / Bangalore

Department : Growth Marketing

Reports to : Director - Growth / CMO

Experience Required : 5-8 years in growth / SEO roles, ideally in fintech, consumer tech, or app-first businesses.

Role Overview :

As Senior Manager - User Acquisition & SEO, you will own the end-to-end strategy and execution of organic user growth across web and app ecosystems. This is a leadership role that demands a sharp growth mindset, strong technical SEO expertise, and the ability to scale traffic through content, ASO, and performance intelligence. You will lead cross-functional initiatives to drive non-paid user acquisition, improve ROI, and expand Stashfin's organic footprint.

Key Responsibilities :

Strategic Ownership :

  • Build and lead the organic growth roadmap for Stashfin across search (SEO), app stores (ASO), and content marketing.
  • Define and drive monthly & quarterly acquisition targets (organic traffic, installs, activation rates).
  • Partner with Product, Brand, Tech & Data teams to create seamless and high-converting user journeys.

SEO Leadership :

  • Own technical, on-page, and off-page SEO strategies to improve visibility across lending, credit, and personal finance keywords.
  • Oversee technical audits, Core Web Vitals compliance, schema optimization, and crawl / index health.
  • ASO & App Growth :

  • Strategize and implement App Store Optimization (ASO) across Android and iOS stores.
  • Lead experimentation on app assets, metadata, creatives, and localization for performance enhancement.
  • Align with media and CRM teams to improve install-to-activation conversion rates.
  • Content-Led Acquisition :

  • Build a robust content funnel to target high-intent users via blogs, guides, videos, and landing pages.
  • Collaborate with internal teams and external agencies for thought-leadership content that drives traffic and backlinks.
  • Improve domain authority through strategic outreach, influencer-led PR, and editorial partnerships.
  • Team & Performance Management :

  • Mentor and grow a team of SEO analysts, ASO specialists, and content marketers.
  • Monitor KPIs like organic sessions, rankings, DAU / MAU, conversion %, and LTV to optimize performance.
  • Present monthly business reviews and acquisition forecasts to management.
  • Qualifications & Key Skills :

  • 5-8 years of experience in SEO, ASO, or growth marketing roles, with at least 2 years in a leadership capacity.
  • Proven success in scaling organic traffic and app installs in a B2C, app-first business (preferably BFSI or fintech).
  • Strong analytical mindset; comfortable using GA4, Search Console, AppTweak, Ahrefs, Looker / Tableau.
  • Excellent communication, stakeholder management, and cross-functional leadership.
  • Exposure to international markets, multi-language SEO, or vernacular content is a plus.
  • Why Join Us :

  • Lead one of the most critical growth pillars for India's top digital credit platform.
  • High ownership, strategic visibility, and fast-paced startup culture.
  • ref : iimjobs.com)

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