Influencer Marketing Specialist

Salary - Upto 7LPA

Experience - 3-5years

Location - Gurgaon

Job description

We are looking for a motivated and creative Influencer Marketing Specialist to join our marketing team. This entry-level role is perfect for someone with up to 5 years of experience who is passionate about influencer marketing and eager to learn and grow in the field. You will assist in developing and executing influencer marketing campaigns, building relationships with influencers, and analyzing campaign performance to drive brand awareness and engagement.

Key Responsibilities :

• Influencer Partnerships : Develop, manage, and execute influencer marketing campaigns across various social media platforms, including Instagram, YouTube, TikTok, and others.
• Influencer Sourcing : Build and maintain a diverse network of influencers (micro, macro, and potentially mega influencers) to align with the brand’s target audience and values. (Candidate should have their own influencer database)
• Campaign Strategy & Execution : Collaborate with the marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
• Campaign Management : Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
• Data-Driven Decisions : Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
• Trend Identification : Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers to ensure we are always ahead of the curve.
• Content & Creative Collaboration : Work closely with influencers to ensure content aligns with brand messaging and aesthetics, while allowing creative freedom to resonate with their audience.
• Budget & Reporting : Manage influencer marketing budgets, ensuring cost-effective strategies and report on ROI to stakeholders.

Required Skills & Qualifications :

Preferred Skills :