Channel Marketing Manager - Modern Retail

Key Responsibilities

Sales Processes and Strategy

1. Measure Channel performance and recommend remedial actions – share gain strategy along with Brand teams, KAMs & Sales Teams

2. Manage stakeholders - brand team, sales team, KAM team, supply chain team, demand planning team and finance team to drive overall business strategies

3. Develop and drive Open Format Outlet strategy

4. Manage various planned activities and ensure compliance to marketing budget and schedule

5. Evaluate performance of point of sale activities to recommend improvements

6. Drive Technology initiatives for the channel

7. Streamline current processes and ensure error free transactions

Demand Planning & Facilitating Promo Planning

1. Robust forecasting process based on inputs and constraints

2. Engage with Supply Chain to ensure stock availability adherence to plan

Merchandising

1. Steer the discussion for in-store execution strategies with brand teams and plan annual activity calendar

2. Partner with In-Store Merchandising team to drive in-store strategy and activities planned

Qualification & Experience

MBA or equivalent from an institute of repute

4-6 years of experience in Modern Trade, preferably from FMCG.

Equal Opportunity Employer

• As a multi-category organization which caters to a wide range of customers across geographies;

we believe a diverse workforce is an essential asset to cater to the business environment we operate in.

As an equal opportunity employer, We at Dabur don't support and accept any kind of discrimination on the ground of colour, race, age, gender, religion, nationality, marital status, sexual orientation, etc. We promote and practice equal opportunities for every member of the Dabur family.