Growth Manager

Job Summary :

We are looking for a dynamic Growth Manager to drive audience engagement, platform reach, and revenue growth across OTT, micro drama, and vertical series content. The ideal candidate will lead data-driven growth strategies and work closely with marketing and content teams to maximize performance and user acquisition.

This is a full-time on-site role based in Chennai for a Growth Manager.

Key Responsibilities :

Develop and execute growth strategies aimed at expanding audience reach, user acquisition, engagement, and retention.

Analyze performance metrics, audience behavior, and content trends to identify opportunities for growth across OTT and digital content platforms.

Collaborate with marketing, product, and content teams to optimize campaigns, promotional activities, and distribution strategies.

Plan and manage experiments, A / B tests, and data-led initiatives to drive measurable improvements.

Monitor KPIs, generate insights, and provide actionable recommendations to senior management.

Drive revenue growth through innovative strategies for AVOD, SVOD, and other digital monetization models.

Stay updated on industry trends, competitor strategies, and best practices in digital growth.

Requirements :

3–5 years of experience in growth, marketing, or digital strategy within OTT, digital media, or related sectors.

Strong analytical mindset with the ability to interpret data, metrics, and user insights.

Expertise in growth funnels, user acquisition, retention, and digital performance optimization.

Experience working with analytics tools (Google Analytics, Firebase, Mix panel, etc.).

Excellent strategic planning, execution, and project management skills.

Strong collaboration and communication abilities.

Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Key Skills & Competencies (Preferred) :

User Acquisition strategies across OTT and digital platforms

Engagement & Retention planning and optimization

Growth & Revenue enhancement through data-driven initiatives

App Growth strategies including funnel optimization and in-app engagement

CRM & Lifecycle Management for user segmentation and targeted communication

SVOD & AVOD Growth experience, including subscription and ad-based monetization models

Strong understanding of OTT, digital media, and content-driven ecosystems