Visual Merchandising Strategy Director

About the Company

Our Story Started in Kolkata, West Bengal. The Year 1993.

India was on the precipice of significant social change with increasing influences from the West.

India's youth were beginning to stir, seeking exciting modern lifestyle experiences. The directors of the Turtle Clothing Company understood that the Indian Fashion landscape was to change forever. Embracing these dynamic changes the brand delivered to the high streets of India, a modern product and brand that appealed to this new youth movement.

Today, 30 years later brand Turtle continue to deliver the best of global styling and inspirations, whilst staying true to their heritage.

Job Brief

We are looking for a Creative Retail Visual Merchandiser to increase sales, get buyer’s attention and to provide an excellent in-store experience.

The goal is to use visual merchandising to convert window shoppers into prospects, drive branding and sales objectives and maximize profitability.

Key Responsibilities

• Define, design and implement a creative visual merchandising strategy
• Create appealing and eye-catching visual displays that lead the customer
• through the entire store
• Produce window displays, signs, interior displays, floor plans and special
• promotions display
• Identify key messages and set a clear image of the end result
• Come up with, revise and present design ideas with assistant merchandisers
• Act in alignment to the organization’s culture, products, image and target
• market
• Oversee the production and brief staff on arranging displays
• Change displays to promote new product launches and reflect festive or
• seasonal themes
• Research lifestyle, demographics and design trends
• Actively oversee new store openings with willingness to travel to upcountry locations

Candidate Requirements