Content Marketing Specialist

This role is for one of the Weekday's clients

Min Experience : 2 years

JobType : full-time

We are looking for a Content Marketing Specialist who can create compelling, educational, and product-driven content that helps users understand, adopt, and love the product experience. This role requires more than writing—it demands strong content strategy, storytelling ability, customer understanding, and growth-focused execution.

If you’ve worked in a product or SaaS environment and know how content drives acquisition, activation, retention, and brand credibility, this role will be a great fit.

Requirements

Key Responsibilities

1. Content Strategy

• Develop and execute a content strategy aligned with the product roadmap, user journey, and marketing objectives.
• Ideate and produce content across the full funnel (TOFU → MOFU → BOFU → Adoption → Retention).
• Analyze competitors, trends, and audience insights to identify new opportunities and content gaps.

2. Content Creation

Produce high-quality, research-backed content including :

Ensure consistency in tone, clarity, and brand voice across all touchpoints.

3. Product-Led Content

4. SEO & Organic Growth

5. Content Distribution & Promotion

6. Analytics & Insights

What You’ll Bring

Bonus Skills

Let me know if you need :