Head Sales - Stationery

Job Description – General Manager (Sales)

Industry : Stationary / FMCG

Location : Mahim(Mumbai)

Reports to : CEO

Role Overview

Reporting to the CEO, the candidate will form part of the senior team at Kores, and will therefore need to have a strategic approach. The position requires strong leadership, commercial acumen, and the ability to execute both sales and marketing initiatives effectively across multiple regions.

Key Responsibilities

1. Strategic Leadership

Develop long-term and annual sales plans aligned with organizational goals.

Drive implementation of the company’s strategic roadmap for both short-term and long-term growth.

Lead sales planning, forecasting, and performance management across regions.

2. Market Expansion & Channel Development

Spearhead retail and distribution expansion initiatives.

Identify and develop new market opportunities, channels, and strategic partnerships.

Monitor competitor activities and provide timely insights to management on market trends, price changes, and new product launches.

3. Sales Operations Management

Set, monitor, and achieve sales targets across all territories.

Oversee the sales function, ensuring seamless coordination of all sales-related activities.

Execute marketing strategies including pricing, promotions, and schemes to support sales growth.

Ensure strong control on outstanding, inventory levels, and adherence to product-wise margin guidelines.

Minimize sales returns and damages by ensuring disciplined depletion plans and preventing overstocking at retail points.

4. Financial & Commercial Management

Manage the division’s sales budget and ensure optimal use of marketing and trade promotion spends.

Implement cost control mechanisms for trade promotions and ensure effective utilization of budgets.

Oversee timely collection of receivables and support healthy cash flow.

5. Technology & Data Management

Drive adoption and effective usage of advanced sales force automation tools.

Promote a data-driven culture within the sales team for decision-making and performance improvement.

Implement structured review mechanisms (weekly, fortnightly, monthly).

6. People Leadership

Recruit, train, and motivate the sales workforce to deliver consistent performance.

Build capability and leadership within the sales organization.

Foster a high-performance culture through continuous coaching and structured feedback.

Qualifications & Experience

Graduate / Post-graduate, preferably MBA in Sales / Marketing.

15–20 years of progressive experience in FMCG sales, with at least 5–7 years in a senior leadership role.

Preferable from stationary

Strong understanding of retail, distribution, channel management, and marketing execution.

Proven track record of driving regional and multi-geography sales performance.

High proficiency in sales automation tools and data analytics.

Strong commercial understanding and margin management capability.