Brand Manager (D2C)-NPD and P&LSova Health • Delhi, India, India
Brand Manager (D2C)-NPD and P&L
Sova Health • Delhi, India, India
1 day ago
Job descriptionCreate acquisition-focused ad briefs for Meta / Google. Build retention campaigns (email, loyalty, cross-sell). Optimize CAC, ROAS, CTR, Thumbstop & Thruplay rates through continuous testing. Own brand identity and storytelling across social channels. Run content-led campaigns to drive awareness and engagement. Use social listening & sentiment analysis to refine messaging. Drive end-to-end sales & marketing for e-commerce & quick commerce. Work closely with product, creative, sales, and ops teams. Track KPIs : CAC, retention, brand awareness, product adoption. Experience in D2C brand management, category ownership, or product development. Strong in customer insights, differentiation strategy & GTM execution. Hands-on operator with a bias for action and experimentation. Data-driven : comfortable with performance analytics and ROI-based decision-making. Excellent communication, storytelling, and cross-functional collaboration skills. 3-5 years of experience High ownership and direct impact on brand, growth, and product. Competitive compensation and fast-tracked learning. A mission-driven, creative, execution-first culture. Freedom to test, iterate, innovate — with room to fail and grow.
Job description
About Sova
Sova is building the Apple of Supplements — using data, science, and robotic manufacturing to personalize health at scale.
Our flagship product, SovaX, is Asia’s first custom-made gut health supplement powered by SovaIQ™, our proprietary Health OS that uses biomarker data + AI.
We are backed by top global investors and driven by one mission : Add a billion healthy years to the world.
Role : Brand Manager
This is a high-ownership role leading three core pillars : Brand Marketing, Growth Marketing, and New Product Development for a fast-growing D2C health brand.
What You’ll Do
New & Existing Product Development
- Conduct customer / market research to identify insights.
- Lead product differentiation, positioning, and creative direction.
- Build and execute GTM plans (messaging, targeting, channels, P&L planning).
Growth Marketing
Brand Marketing
P&L, E-commerce & Cross-Functional Ownership
Who Should Apply
What You Can Expect
Share your cv at Divjyot.Kaur@sova.health
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Brand Manager • Delhi, India, India
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