Talent.com
Marketing Head (Pharma)
Marketing Head (Pharma)BIOTICS LAB LIFE SERVICES PRIVATE LIMITED • panipat, haryana, in
Marketing Head (Pharma)

Marketing Head (Pharma)

BIOTICS LAB LIFE SERVICES PRIVATE LIMITED • panipat, haryana, in
1 hour ago
Job description

Role Overview : The Marketing Head will lead the overall marketing function of Biotics Lab, driving brand strategy, product growth, digital initiatives, field activation, and promotional activities. The role involves close coordination with Sales, Product Management, HR, and Operations to ensure consistent brand messaging and effective market penetration.

Key Responsibilities

1. Strategic Planning & Brand Management

  • Develop and execute annual marketing plans aligned with organizational goals.
  • Strengthen brand identity across all divisions and ensure uniform communication.
  • Conduct competitor analysis, customer insights, and market trend studies.
  • Lead new product launch strategies and branding activities.

2. Product & Campaign Management

  • Plan, design, and roll out promotional campaigns, medical marketing content, and scientific detailing aids.
  • Work closely with product managers to enhance product positioning and visibility.
  • Ensure timely creation of visual aids, LBLs, brochures, and digital marketing material.
  • 3. Sales Coordination

  • Collaborate with ZSMs, RSMs, ASMs, and TMs to support field-force needs.
  • Plan CME programs, doctor engagement activities, brand awareness initiatives.
  • Monitor campaign effectiveness and support sales for boosting prescriptions and conversions.
  • 4. Digital Marketing & Communications

  • Oversee all digital platforms—website, social media, Google Ads, SEO, and content marketing.
  • Create communication strategies for internal and external stakeholders.
  • Manage corporate presentations, marketing collaterals, and newsletters.
  • 5. Training & Development

  • Support HR and Training Manager in field-force product training.
  • Build training modules for new product launches and brand refreshes.
  • 6. Reporting & Governance

  • Provide monthly marketing dashboards, progress reports, and ROI analysis.
  • Ensure all marketing activities comply with company policies and ethical guidelines.
  • Required Skills & Qualifications

  • Preferred Bachelor’s degree in Pharmacy, Life Sciences, Business, or related field with MBA (Marketing)
  • Minimum 6–10 years of experience in Pharma / Healthcare marketing.
  • Strong understanding of medical marketing, doctor engagement, and product positioning.
  • Excellent leadership, communication, and project management skills.
  • Proficient in digital marketing, branding, and campaign analytics.
  • Ability to lead cross-functional teams and work in a fast-paced environment.
  • 📧 Apply at : careers@bioticslab.com

    📞 Contact : 9995009532

    Create a job alert for this search

    Head Marketing • panipat, haryana, in

    Related jobs
    B2B Sales Executive

    B2B Sales Executive

    AdsCult • panipat, haryana, in
    AdsCult is a digital marketing and web solutions agency based in Mumbai.Founded in 2020, we specialize in SEO, web development, social media management, and growth marketing.We’re a young, passiona...Show more
    Last updated: 5 hours ago • Promoted • New!
    Business Development Representative

    Business Development Representative

    TRASIL • Pānīpat, Republic Of India, IN
    A Global Destination Management Company 🌍.TRASIL is growing, and we’re looking for a.Custom Travel Solutions for Bali & Dubai. Laptop proficiency & good online communication etiquette.Passion for b...Show more
    Last updated: 30+ days ago • Promoted
    HR- Factory Head

    HR- Factory Head

    Perfetti Van Melle • Panipat, Haryana, India
    Job Responsibilities : Harmonious Industrial Relations - Act as advisor to maintain cordial IR environment.Develop strategies for positive IR climate. Implement communication, counselling, and inte...Show more
    Last updated: 19 days ago • Promoted
    Purchasing Executive

    Purchasing Executive

    Combat Group of Companies • Panipat, Haryana, India
    Responsibilities - Prepare all necessary documentation required for purchase orders.Ensure daily purchase records are accurately updated. Source and evaluate suppliers for required materials or equ...Show more
    Last updated: 15 hours ago • Promoted • New!
    Sales Executive

    Sales Executive

    Giant truss • Panipat, Haryana, India
    Job Title : CRM Executive Company : Giant Truss (Dlyft India LLP) Location : Rohtak, Haryana Experience : 1–3 Years Industry : Manufacturing / Truss & Structural Fabrication Job Summary : We are lo...Show more
    Last updated: 23 days ago • Promoted
    Inside Sales Executive

    Inside Sales Executive

    FoxMarketeer • panipat, haryana, in
    Job Title : Inside Sales Executive.Join the Digital Revolution at FoxMarketeer.FoxMarketeer is a fast-growing digital marketing powerhouse helping brands scale through data-driven strategies and hig...Show more
    Last updated: 1 hour ago • Promoted • New!
    Public Relations Manager

    Public Relations Manager

    EaseMyTrip.com • Panipat, Haryana, India
    About the Role As a Public Relations Manager at EaseMyTrip.Your role involves crafting strategic PR campaigns, managing media relations, and enhancing brand visibility and reputation through vario...Show more
    Last updated: 7 days ago • Promoted
    B2b Sales Executive

    B2b Sales Executive

    AdsCult • Pānīpat, Republic Of India, IN
    AdsCult is a digital marketing and web solutions agency based in Mumbai.Founded in 2020, we specialize in SEO, web development, social media management, and growth marketing.We’re a young, passiona...Show more
    Last updated: 1 hour ago • Promoted • New!
    Digital Marketing Specialist

    Digital Marketing Specialist

    Sweat Fit Wellness • Panipat, Haryana, India
    We're Hiring : Digital Marketing Specialist Are you a creative and results-driven digital marketer with a passion for social media and content creation? Join our dynamic team to take our online pres...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Manager

    Marketing Manager

    Talentgigs • Panipat, Haryana, India
    Marketing Manager Talentgigs Gurgaon Rural, Haryana, India (On-site) Job Tittle : Marketing and Communications Manager Experience : 10 yrs Location : Gurgaon Responsibilities • Develop and exe...Show more
    Last updated: 30+ days ago • Promoted
    Travel Consultant

    Travel Consultant

    Oisance • panipat, haryana, in
    We are seeking an experienced and dynamic Corporate Travel Sales Executive to join our team in Karol Bagh.The ideal candidate will have strong expertise in corporate travel sales, client handling, ...Show more
    Last updated: 5 hours ago • Promoted • New!
    Campus Ambassador

    Campus Ambassador

    NiveshPe • Panipat, Haryana, India
    About NiveshPe NiveshPe is a no-fuss mutual fund investment and portfolio management platform designed for first-time and casual investors. With India’s most reliable fund recommendations and ready-...Show more
    Last updated: 3 hours ago • Promoted • New!
    Team Lead

    Team Lead

    Policybazaar.com • Panipat, Haryana, India
    Responsibilities : - Candidates must have experience into handling a good team size and must be aware about his KRAs and KPIs. Candidate must be from Outbound Voice Process.Candidate should have str...Show more
    Last updated: 16 days ago • Promoted
    Management Intern

    Management Intern

    Rapidmate • panipat, haryana, in
    Management Internship – Join AJS HIREUP’s Logistics Team!.Your Role as a Management Intern.Assist in day-to-day logistics operations. Work closely with the operations and tech teams.Assist in managi...Show more
    Last updated: 30+ days ago • Promoted
    Account Manager (Marketing Agency)

    Account Manager (Marketing Agency)

    GrowthBuddy • panipat, haryana, in
    We're looking for a sharp Account Manager for a fast-growing US-based marketing agency specialising in multi-location businesses. You'll own client relationships, translate campaign performance into...Show more
    Last updated: 9 hours ago • Promoted • New!
    Business Operations Executive

    Business Operations Executive

    Careerfit • Panipat, Haryana, India
    Position Overview The Business Operations Executive will play a pivotal role in managing and supporting B2B client portfolios This position requires close coordination between clients, internal t...Show more
    Last updated: 18 days ago • Promoted
    Manager_ Learning & OD

    Manager_ Learning & OD

    Jaquar & Company Private Limited • Panipat, Haryana, India
    Jaquar Group is a prominent Indian conglomerate established in 1960 that operates in the bathroom and lighting industry headquartered in Manesar and has a global presence with manufacturing facilit...Show more
    Last updated: 23 days ago • Promoted
    Full Stack Engineer

    Full Stack Engineer

    Insight Global • Pānīpat, Republic Of India, IN
    Duration : 6 month contract with potential to convert permanent.Proficient with Git for source code management.Hands on experience with AWS Elastic Beans, EC2,Docker, AWS CDK, and AWS SDK.While fron...Show more
    Last updated: 30+ days ago • Promoted