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Miraggio - Head - Growth - D2C
Miraggio - Head - Growth - D2CMiraggio Lifestyle Pvt. Ltd. • Gurgaon, India
Miraggio - Head - Growth - D2C

Miraggio - Head - Growth - D2C

Miraggio Lifestyle Pvt. Ltd. • Gurgaon, India
11 days ago
Job description

Key Responsibilities :

1. Own the D2C P&L :

  • Deliver monthly revenue targets with strong unit economics
  • Set and manage AOV, CAC, LTV, CVR, ROAS benchmarks
  • Forecast demand and collaborate with inventory planning, product & operations teams

2. Performance Marketing Leadership :

  • Scale paid media (Meta, Google, YouTube, Affiliates)
  • Drive efficient CAC and channel profitability
  • Build full-funnel strategies - from awareness to conversion to retention
  • Run fast-paced creative and audience experiments
  • 3. Website & Conversion (CRO) :

  • Own the complete Shopify experience
  • Improve CVR through UX, landing pages, A / B testing
  • Ensure the website reflects Miraggio's premium brand aesthetic
  • Deploy analytics tools (heatmaps, funnel trackers)
  • 4. CRM, Loyalty & Retention :

  • Build lifecycle journeys across Email, WhatsApp, Push, SMS
  • Drive strong repeat rates and customer engagement
  • Build sophisticated segmentation frameworks
  • 5. Data, Analytics & Insights :

  • Build dashboards for growth KPIs
  • Run cohort analyses; monitor LTV, CAC, retention curves
  • Use insights to iterate on funnels, product mixes, and campaigns
  • 6. Category & Launch Strategy :

  • Lead D2C-first launches for new categories
  • Plan full-funnel launch strategies & gifting calendars
  • Build scalable playbooks with brand & creative teams
  • 7. Team Building & Leadership :

  • Hire, structure, and scale a high-performance growth team
  • Build capabilities across performance marketing, CRM, CRO, analytics, content testing
  • Mentor team members and set up clear KPIs & review rhythms
  • 8. Cross-Functional Collaboration :

  • Work closely with Brand, Design, Product, Operations, CRM & Retail
  • Drive storytelling x performance synergy with creative teams
  • What We're Looking For :

    1. 6-10 years of experience in D2C growth, performance marketing, analytics, or e-commerce

    2. Proven experience scaling D2C revenue meaningfully

    3. Strong analytical and creative instincts

    4. Hands-on with performance channels, CRO, website optimisation and CRM

    5. Experience building and mentoring teams

    6. Bias for action, experimentation, and rapid problem-solving

    7. Exposure to fashion / beauty / lifestyle categories is a plus

    (ref : iimjobs.com)

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    Head Growth • Gurgaon, India

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