Creative Director (Product)

Creative Director (Product)

Job title : Creative Director / Lead Visual Designer

Experience : 8+ years

Location : BKC, Mumbai (HQ)

Employment Type : Full-time, Work from Office

Qualifications : Bachelor’s degree required. Master’s degree preferred. (Fine Arts, Communication Design, Human-Centered Design, Animation, Multimedia, or similar).

Artefacts : Work samples or portfolio demonstrating your abilities (website, Behance, Dribbble)

The IDFC FIRST Bank Philosophy :

IDFC FIRST Bank is a new-age, Digital-first bank, committed to transforming the way Indians experience banking. Our goal is to build a world-class bank in India—one that is driven by ethics, powered by technology, and a force for social-good. As a young and digital Bank, we are uniquely positioned to disrupt the sector and shape the future of banking for millions of Indians. We’re anything but traditional. We acknowledge that building effective digital experiences requires a strong foundation of communication design. This makes creative direction critical in shaping our products and ensuring that they are not only functional but polished, consistent and delightful. Come, let’s build a world-class Bank with world-class Design.

About the job :

As the Creative Director you will own and elevate the creative vision and aesthetic integrity for our apps, websites and other products across the board. You will primarily be focused on UI and UX design with some interventions on other areas within the org. You will scale branding across digital touch points, drive the aesthetic evolution of our design system, and inspire a multidisciplinary design team to deliver visually stunning, modern, and on-brand user experiences. Therefore, you need to be a passionate, experienced, versatile, and detail-oriented designer—with a modern, world-class aesthetic taste in a wide range of creative styles—someone who has a proven record of having created polished, delightful brands and product experiences. You should be comfortable both leading as well as executing the vision. You will work closely with animators, illustrators, product designers & managers, business, and brand & marketing teams. You will also shape our capability in this area through talent management.

What will you be responsible for :

• Unified Visual Direction : Lead efforts to bring together disparate visual directions within the organization, establishing and maintaining a strategic, cohesive and unified digital-first brand and design system.
• Digital Design Excellence : Elevate the visual design quality of digital products to put them at par with modern, global fintechs. Ensure a seamless and visually compelling user experience across all touchpoints though motion and visual storytelling.
• Brand Alignment : Collaborate with brand and marketing teams to extend, adapt and align digital product designs with overall brand guidelines, maintaining a consistent and recognizable brand identity. Be the voice of the team to the leadership and vice versa.
• Design System Development : Spearhead the development and implementation of a comprehensive design system, providing guidelines for visual elements, typography, color, and interactions.
• Cross-Functional Collaboration : Work closely with product managers, product designers, developers, and other stakeholders to ensure alignment between UI design and functional goals.
• Mentorship and Leadership : Provide mentorship and leadership to the design team, fostering a collaborative and innovative design culture. Hire, mentor and shape the communication design team.
• Stay Up to date : Employ and keep up with AI and latest trends, tools, and best practices. Keep abreast with industry trends, design trends, design best practices, and continuously improve and innovate our product design processes.

Therefore, you should have :

What would make you stand out :

Best of luck!