Social Media Engagement Manager

Role Overview

The Social Commerce Manager will be the digital face of Pluckk managing our brand’s presence across Instagram, LinkedIn, and other relevant platforms. You will ideate and execute high-engagement content, drive influencer collaborations, manage social-led events, and ensure Pluckk is authentically represented across digital touchpoints.

Key Responsibilities

• Social Media Ownership : Manage Pluckk’s Instagram, LinkedIn, and YouTube—covering content planning, creation, execution, trend-based formats, performance tracking, and monthly content calendars.
• Influencer & Community Building : Identify and collaborate with influencers, co-create content, run barter / paid campaigns, and grow a community around clean eating and wellness.
• Events & On-ground Activations : Plan and execute social-led events, creator meet-ups, pop-ups, and brand activations with partners, QSRs, corporates, and wellness groups.
• Platform Representation : Coordinate with marketplace partners (Amazon, Zepto, Swiggy, etc.) to maintain consistent brand presence and develop social-first content suited for Q-commerce and retail platforms.

Requirements

Critical Competencies for Success