Key Responsibilities :
- Develop and manage end-to-end strategy for pre-approved offers across lending portfolios.
- Analyze customer base and identify potential segments for pre-approved credit offers using internal and bureau data.
- Collaborate with Risk, Product, and Analytics teams to define eligibility, credit policy, and offer parameters.
- Drive campaign planning and execution in coordination with Marketing, Digital teams.
- Monitor performance of Pre Approved Base campaigns (approval rate, activation, profitability, delinquencies).
- Work closely with digital and tech teams to automate journey for offer visibility and fulfillment.
- Ensure compliance with regulatory and internal policies across all customer communication and campaigns.
- Continuously refine targeting logic and improve penetration and engagement through data insights.
Job Requirements :
Post Graduate / MBA8+ years of experience in banking or financial services, with at least 3 years in managing Pre-Approved BaseExposure to digital lending journeys and automation tools (Salesforce, Adobe, etc.)Experience working with Banks, NBFC, Fintech / Credit Bureaus and data providers (e.g., CIBIL, Experian, CRIF)Strong understanding of retail banking products and customer lifecycleHands-on experience with credit underwriting criteria and bureau dataProficiency in campaign management and performance tracking tools (Excel, SQL, SAS, Power BI, etc.)Excellent stakeholder management and cross-functional collaborationAbility to work with large data sets and derive actionable insightsSkills Required
Ms Excel, Automation Tools, Financial Services, Salesforce