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Jaipur Rugs - Website Manager
Jaipur Rugs - Website ManagerJaipur Rugs • Rajasthan, India
Jaipur Rugs - Website Manager

Jaipur Rugs - Website Manager

Jaipur Rugs • Rajasthan, India
3 days ago
Job description

Description : Assistant Manager Digital Experience (Website)

Key Responsibilities :

  • Website Management & Updates
  • Oversee daily site operations including product listing updates, banner changes, UX enhancements
  • Coordinate with development team to ensure timely deployment of new features and bug fixes

Product Experience Optimization :

  • Work with design and UX teams to improve customer journey, navigation, and page-level content (PDP, PLP)
  • Collaborate with content and SEO teams to ensure on-page elements like Meta titles, H1s, and descriptions are optimized
  • Data & Performance Tracking :

  • Use Google Analytics, GA4, and heatmaps (Hotjar / Clarity) to monitor website traffic and performance
  • Track key KPIs like bounce rate, session duration, conversion rate, cart abandonment, and propose action plans
  • Project Coordination & Feature Rollouts :

  • Act as a bridge between the tech and business teams during feature development sprints
  • Maintain task trackers to ensure timely delivery and issue resolution
  • Campaign & Merchandising Support :

  • Support execution of new campaigns, seasonal refreshes, and collections
  • Coordinate landing pages, navigation tags, and homepage banners in sync with brand goals
  • Skills & Tools Required :

  • Strong understanding of ecommerce platforms (Shopify / Custom CMS)
  • Proficiency in Google Analytics (GA4), Google Tag Manager
  • Familiarity with Jira, Trello, or other project management tools
  • Working knowledge of UX / UI basics and tools like Figma or Adobe XD
  • Basic understanding of HTML / CSS is a plus
  • Strong communication and coordination skills
  • Performance Metrics / KPIs :

  • Website uptime & speed optimization
  • % Reduction in bounce rate or cart abandonment
  • Conversion rate improvements
  • Timely execution of feature launches and campaigns
  • User experience feedback and QA accuracy
  • Preferred Background :

  • Bachelors degree in Computer Science, Business, Marketing, or related field
  • Prior experience in ecommerce or D2C brand preferred
  • Detail-oriented with a passion for improving customer digital experiences
  • (ref : iimjobs.com)

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