Description : Assistant Manager Digital Experience (Website)
Key Responsibilities :
- Website Management & Updates
- Oversee daily site operations including product listing updates, banner changes, UX enhancements
- Coordinate with development team to ensure timely deployment of new features and bug fixes
Product Experience Optimization :
Work with design and UX teams to improve customer journey, navigation, and page-level content (PDP, PLP)Collaborate with content and SEO teams to ensure on-page elements like Meta titles, H1s, and descriptions are optimizedData & Performance Tracking :
Use Google Analytics, GA4, and heatmaps (Hotjar / Clarity) to monitor website traffic and performanceTrack key KPIs like bounce rate, session duration, conversion rate, cart abandonment, and propose action plansProject Coordination & Feature Rollouts :
Act as a bridge between the tech and business teams during feature development sprintsMaintain task trackers to ensure timely delivery and issue resolutionCampaign & Merchandising Support :
Support execution of new campaigns, seasonal refreshes, and collectionsCoordinate landing pages, navigation tags, and homepage banners in sync with brand goalsSkills & Tools Required :
Strong understanding of ecommerce platforms (Shopify / Custom CMS)Proficiency in Google Analytics (GA4), Google Tag ManagerFamiliarity with Jira, Trello, or other project management toolsWorking knowledge of UX / UI basics and tools like Figma or Adobe XDBasic understanding of HTML / CSS is a plusStrong communication and coordination skillsPerformance Metrics / KPIs :
Website uptime & speed optimization% Reduction in bounce rate or cart abandonmentConversion rate improvementsTimely execution of feature launches and campaignsUser experience feedback and QA accuracyPreferred Background :
Bachelors degree in Computer Science, Business, Marketing, or related fieldPrior experience in ecommerce or D2C brand preferredDetail-oriented with a passion for improving customer digital experiences(ref : iimjobs.com)