Social media manager

Job Description : Social Media Manager Location : Delhi Experience : 2–5 years Department : Marketing / Brand Communications About the Role We are looking for a creative and data-driven Social Media Manager to lead our social presence across all platforms. The ideal candidate should be strong in content creation, brand storytelling, analytics, and community engagement. Key Responsibilities

Develop and execute the brand’s social media strategy across Instagram, Facebook, You Tube, , Twitter, and emerging platforms.

Plan, create, and publish engaging content (reels, posts, stories, campaigns).

Lead calendar planning for monthly and weekly content.

Work with designers and video editors to develop visually appealing creatives.

Monitor trends, competitor activities, and platform algorithm changes.

Manage influencer collaborations and identify creators who fit the brand identity.

Track performance using analytics tools and generate actionable insights.

Own community management : reply to comments, DMs, and manage audience engagement.

Coordinate with internal teams (marketing, product, e-commerce) for campaign integration.

Ensure brand consistency in tone, visual identity, and messaging across platforms. Required Skills & Experience

Proven experience managing social media for brands, agencies, or creators.

Strong understanding of Instagram, Facebook, You Tube, , Twitter (X), and trending content formats.

Hands-on experience with reels, scripts, and creative ideation.

Excellent communication, copywriting, and storytelling skills.

Basic knowledge of tools like Meta Business Suite, Canva, Buffer / Later, Analytics tools, etc.

Ability to understand brand positioning and maintain a consistent voice.

Creativity, trend awareness, and strong aesthetic sense. Additional Preferences (Good to Have)

Experience working with influencers or managing collaborations.

Understanding of brand communication and consumer behavior. Education Graduate in Marketing, Communications, Media, or related fields preferred. Important Note Only candidates with relevant social media experience should apply. Irrelevant applications will not be considered.