Senior Executive - Marcom

Primary Purpose and Overall Objective of the Job

The Industrial Applications Communications Specialist develops and executes impactful marketing campaigns that leverage customer, market and brand insights to drive lead generation, sales enablement, market penetration, and revenue growth for the business. They use marketing communications strategies, digital tools, and expertise to build brand awareness, execute online and offline campaigns, generate engaging content, coordinate customer events, and drive lead generation. Effectively, they translate strategic marketing objectives into impactful campaigns, ensuring professional execution for measurable outcomes in lead management and sales opportunity pipeline.

Job Description

1. Campaign Management & Execution

• Identify the optimal mix of communication channels that align with defined market segmentation and buyer personas to guide the customer journey;

showcase the value of our offer and generate demand from prospects and our customers.

work with sales for timely lead follow-up and opportunity creation.

report on campaign ROI and optimize marketing communications tactics accordingly.

2. Sales Enablement

3. Channel & Key Account Marketing

Skills and Qualifications :

Essential Skills :

Desirable Skills

Competencies

Education

Bachelor’s degree in communications, Marketing, or a relevant scientific field (e.G. Life Sciences, Microbiology), or equivalent relevant commercial experience.

Experience

3-5 years of experience in digital marketing or marketing communications, preferably in life sciences or diagnostics. Digital marketing expertise is highly desirable.

Language

Excellent English language proficiency, and proficiency in local language(s).