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Assistant Manager- Trade Marketing

Assistant Manager- Trade Marketing

2comsBangalore North, Karnataka, IN
2 days ago
Job description

Job Title : BTL Campaign Manager

Key Responsibilities

BTL Campaign Planning and Execution

  • Responsible for planning, managing resources, and executing BTL campaigns aligned with regional and organizational goals within specified timelines and cost.
  • Plan and manage all BTL activation for on-ground activations, roadshows, dealer meetups, product demonstrations, and other localized promotional activities across single / multiple branches in the assigned zone.
  • Collaborate with the sales and marketing teams to design impactful campaigns tailored to the region’s specific requirements.

Influencer Management

  • Acquisitions and management of participating and non-participating influencers of the business.
  • Retailers / Trade Management

  • Conduct activities related to retailers and trade, including audits, research, net promoter’s score, and visibility elements across multiple brands of the company.
  • Conduct field visits to understand market trends, consumer behavior, and competitors' activities.
  • Requirements

    Requirements :

    Educational Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Work Experience

  • 4-8 years of experience in BTL marketing, brand activation, or event management, preferably in the building materials, FMCG, or related industries. Prior experience in south locations is preferred.
  • Skills and Competencies

  • Role will involve multi-location travel.
  • Prior experience in BTL Activation and Demand generation is preferred.
  • Comfortable with data analysis and tech-friendly.
  • Proficiency in MS Office (Word, Excel, PowerPoint).
  • Good interpersonal skills.
  • Fluent in oral and written communication (Hindi, English, and Regional Language).
  • Possession of a two-wheeler and smartphone is mandatory.
  • Ability to work collaboratively with internal and external stakeholders.
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    Assistant Manager Marketing • Bangalore North, Karnataka, IN

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