MetroMax Group - Assistant Manager - Digital Marketing

Job Description : Assistant Digital Marketing Timing : 6 PM -3 AM Days : 5 days, (Saturday & Sunday Fixed Assistant Digital Marketing MetroMax :

• MetroMax Group is a group of companies operating in the transportation and logistics sector. We cater to trucking, last-mile delivery, dispatch, BPO, and IT services in the transportation sector.
• The MetroMax group is based out of Atlanta, the USAs transportation hub. Atlanta has the world's busiest airport, the 3rd largest US port, and is home to 85% of the world's largest 3PL companies. The MetroMax group leverages its deep connections within the Transportation industry to provide an array of services to a wide spectrum of clients. Besides Atlanta, we have offices in Bangalore in, India.
• The MetroMax Group's India center anchors the Back Office support and IT / BPO businesses for the MetroMax group. The India center is also leading Business Process and Technology related innovations for the MetroMax group. MetroMax Group anchoring Backoffice support, grew their employee count by 417% last year and continues.
• We are with an employee headcount of 500 members : 300 Operating in the US and 200 in India. Our vision of expanding beyond our customers' expectations has stood out. It is well appreciated with certifications and associations such as ISO 9001, ISO 27001, NASSCOM, TiE, Great Place to Work, Overview :
• We are seeking a motivated and skilled Assistant Digital Marketing Manager to join our dynamic team.
• The ideal candidate will have experience in SEO, SEM, social media optimization (SMO), email marketing, and content creation. This role will involve assisting the Digital Marketing Manager in developing and implementing marketing strategies to enhance brand presence and drive Engine Optimization (SEO) :
• Conduct keyword research and implement on-page optimization strategies.
• Manage technical SEO aspects to improve website performance.
• Develop content strategies to enhance search engine visibility.
• Monitor SEO performance and create detailed reports for analysis.
• Perform competitor analysis and stay updated with SEO Engine Marketing (SEM) :
• Assist in developing and managing PPC campaigns on Google Ads.
• Conduct keyword research, create ad copies, and manage A / B testing to improve performance.
• Monitor campaign metrics and adjust strategies to optimize ROI.
• Manage budget allocation and bid strategies for effective Media Optimization (SMO) :
• Develop and schedule engaging content across platforms like Facebook, Instagram, and LinkedIn.
• Monitor social media trends, respond to user interactions, and enhance audience engagement.
• Collaborate with influencers and online communities to boost Marketing :
• Design and implement email marketing campaigns, including newsletters and promotional content.
• Segment email lists based on customer behavior and demographics.
• Create compelling content and conduct A / B testing for optimal performance.
• Monitor email campaign metrics and provide actionable & Reporting :
• Track and report key metrics for SEO, SEM, and email marketing campaigns.
• Provide data-driven insights to improve marketing Bachelors or Masters degree in Marketing, Business, or a related field.
• Proven experience in digital marketing with expertise in SEO, SEM, and SMO.
• Proficiency in tools like SEMrush, Ahrefs, Moz, Google Analytics, and Google Ads.
• Strong skills in email marketing platforms such as MailChimp, HubSpot, or Campaign Monitor.
• Excellent written and verbal communication Skills :
• Google Ads certification is a plus.
• Experience with social media tools like Buffer, Hootsuite, or Canva.
• Strong analytical skills and attention to detail.

ref : iimjobs.com)