Lead Seo Marketing

About the RoleWe are looking for an experienced SEO Manager from the Travel / OTA (Online Travel Agency) domain who will be responsible for building, leading, and managing the SEO team. The candidate must have deep expertise in driving high-intent traffic, generating leads, improving search visibility, and increasing business conversions for Flight Bookings, Hotel Bookings, Car Rentals, and Holiday Packages.The ideal candidate must have hands-on experience with competitive SEO techniques, strong analytical skills, and the ability to deliver measurable growth through white-hat SEO practices and advanced SEO strategies that help us stay ahead in a highly competitive industry.Key ResponsibilitiesTeam Leadership & Strategy- Lead, mentor, and manage the in-house SEO team.- Develop and execute complete SEO strategy for travel booking portals.- Set KPIs, monitor performance, and align the SEO strategy with lead generation and call-generation goals.- Coordinate with content, design, tech, and sales teams to ensure smooth execution of SEO initiatives.Performance, Ranking & Traffic Growth- Drive organic traffic growth for Flight, Hotel, Car Rental, and Travel Package pages.- Optimize landing pages to increase calls, bookings, and leads.- Improve SERP rankings for high-intent travel keywords in multiple geographies (US / UK / EU preferred).Technical SEO- Perform detailed website audits and fix technical SEO issues including : - Crawlability & indexing- Core Web Vitals- Schema markup (Flights, Hotels, Reviews, FAQs)- Page speed optimization- URL, sitemap & robots optimizationOn-Page & Off-Page SEO- Plan and execute on-page optimization strategies including keyword mapping, content planning, meta optimization, internal linking, etc.- Execute powerful off-page strategies such as : - High-quality link building- Partnerships, guest posts, travel blogs outreach- Brand mentions and referral link acquisition- Identify opportunities for content expansion in travel guides, flight deals, routes, location pages, and seasonal offers.Lead Generation & Call Generation- Build landing pages optimized for click-to-call, quote requests, and conversion funnels.- Set up tracking systems to measure call conversions from SEO channels.- Work closely with the sales / call center team to monitor call volume from organic sources.Data & Analytics- Track and report SEO performance using tools like : - Google Analytics / GA4- Google Search Console- Ahrefs, SEMrush, Moz- Screaming Frog- Prepare weekly and monthly reports showing growth in : - Keyword rankings- Organic bookings & leads- Website traffic and CTR- Call-based conversionsCompetitive Intelligence- Analyze competitor travel agencies / OTA websites.- Identify gaps and areas where our website can outrank them using advanced SEO tactics, ensuring competitive advantage.- Stay updated with search engine algorithm updates and industry trends.Required Skills & Experience- Minimum 4–6 years of SEO experience, with at least 2 years in the Travel / OTA domain.- Proven record of driving traffic, leads, and bookings through SEO.- Strong understanding of travel funnel—flight routes, hotel destinations, seasonal trends, route-based search behavior, etc.- Experience managing SEO teams.- Strong technical SEO skills.- Excellent analytical and reporting skills.- Ability to work in a high-pressure, target-oriented environment.- Candidates must have never been involved in any unethical, fraudulent, or policy-violating practices.Preferred Qualifications- Experience with international SEO (US, UK, Canada, Australia).- Knowledge of call-tracking tools like CallRail or similar.- Understanding of conversion rate optimization (CRO).- Ability to work with content writers, web developers, and digital marketing teams.Why Join Us?- Work with a fast-growing OTA brand.- Performance-based growth opportunities.- Competitive salary with incentives based on results.- Supportive and high-performance work culture.