SEO & Digital Marketing Executive

About Us :

Impact Techlab is a technology company offering a range of IT and digital services to help businesses establish and grow their online presence. We have built two innovative SaaS solutions for the fintech and payment processing industry, and alongside that, we provide website design, e-commerce development, CMS solutions, hosting, and ongoing digital support.

Role : SEO Executive

We are looking for an enthusiastic SEO Executive to join our digital team. The role involves planning, executing, and managing SEO strategies to drive organic growth and improve the online visibility of Impact Techlab and our client projects. You will work closely with the marketing, design, and development teams to ensure our web presence, SaaS platforms, and client websites are fully optimized.

Responsibilities

• Conduct keyword research and competitor analysis to identify SEO opportunities.
• Optimize website content, meta tags, headings, and landing pages.
• Build and manage off-page SEO strategies, including backlinks and outreach.
• Track, analyze, and report website performance using tools such as Google Analytics, Search Console, SEMrush, and Ahrefs.
• Collaborate with content creators and designers to ensure SEO best practices are followed.
• Develop SEO strategies for SaaS products, service-based websites, e-commerce, and local businesses.
• Stay updated with the latest SEO trends, algorithm updates, and digital marketing strategies.
• Assist in local SEO, technical audits, and site performance improvements.

Requirements