Technical Email Campaign Specialist, Marketing Operations

At Dow, we believe in putting people first and we're passionate about delivering integrity, respect and safety to our customers, our employees and the planet.

Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We're a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you're looking for a challenge and meaningful role, you're in the right place.

About you and the role :

As an Associate Commercial Excellence Specialist / Technical Email Campaign Specialist, Marketing Operations you will be responsible for executing and optimizing high-impact email marketing campaigns using Oracle Eloqua. Your role combines hands-on campaign execution with strategic oversight and technical expertise, ensuring quality, compliance, and performance across all campaign initiatives. Reporting to Dow's Global Commercial Excellence function, you will perform the core responsibilities of an Email Campaign Specialist while also acting as a technical mentor and subject matter authority supporting team members with Eloqua-related queries, troubleshooting complex setups, and driving continuous improvement through regular audits and best practice implementation.

Key Responsibilities

• Campaign Execution & Technical Oversight : Collaborate with Marketing Communications and stakeholders to create visually engaging email templates and content, ensuring alignment with brand guidelines and campaign objectives. Manage audience segmentation and troubleshoot technical issues in campaign setup and asset configuration.
• Eloqua Platform Management : Design, build, and deploy email campaigns, landing pages, and forms using Oracle Eloqua. Implement and test lead scoring models to optimize automatic lead qualification, and ensure seamless integration with CRM systems.
• Performance Tracking & Optimization : Monitor key email metrics (open rates, CTR, conversion rates), generate actionable reports, manage Campaign IDs for tracking, and lead A / B testing to improve campaign effectiveness.
• Quality Assurance & Auditing : Maintain high standards of data hygiene and privacy compliance (e.g., GDPR), conduct regular audits of campaign setups and workflows, and identify gaps or risks to recommend corrective actions.
• Team Support & Enablement : Provide hands-on guidance and training on Eloqua functionality, resolve complex campaign challenges, and document best practices to enhance team efficiency and consistency.
• Critical Success Factors : Demonstrate strong organizational skills, urgency in meeting deadlines, a proactive approach to troubleshooting, and an analytical, customer-centric mindset.
• Communication & Collaboration : Exhibit excellent verbal and written communication skills, collaborate effectively across diverse teams, and engage stakeholders with clarity and confidence.

Required Qualifications

Preferred Skills

Additional Notes :

No relocation support is provided for this role.

Benefits – What Dow Offers You

We invest in you.

Dow invests in total rewards programs to help you manage all aspects of you : your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.

Here are just a few highlights of what you would be offered as a Dow employee :

Join our team, we can make a difference together.

About Dow Chemical International Pvt Ltd

Dow Chemical International Private Limited (Dow India) aims to be the most innovative, sustainable, inclusive customer-centric materials science company. The company is committed to delivering the right solutions to its customers' challenges. With broadest technology sets spanning performance materials, industrial intermediates, and plastics Dow India delivers differentiated science-based products and solutions in high-growth segments, such as packaging, infrastructure, automobile, and consumer care.

A Great Place to Work® Certified company with approximately over 1000 employees, its operations comprise of manufacturing sites, innovation center, established centers of excellence, and commercial office. As a responsible corporate, the company supports its Corporate Social Responsibility (program) with technology expertise and employee volunteerism. Dow India works with non-profit partners towards the empowerment of differently abled, women, and children in communities where it operates. The company aims to redefine the societal blueprint, by supporting holistic sustainability and circular economy initiatives.

As part of our dedication to inclusion, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on www.dow.com.

Skills Required

Css, Segmentation, Email Design, Microsoft Excel, Html, Crm Systems