Digital Advertising Strategy Lead

Lead- Performance Marketer (Meta & Google Ads)

📍 Baner, Pune (On-site)

🕒 2–3+ Years Experience

About the Role

We’re hiring a Lead Performance Marketer who can drive strategy, build strong account structures, and guide the team towards high-performance execution.

You’ll mentor media buyers, ensure disciplined delivery, and act as the go-to person for RCA, performance troubleshooting, and revenue planning across multiple D2C brands.

This role is perfect for someone who thrives under pressure, takes full ownership, and wants to build a high-performing, process-driven team.

Key Responsibilities

• Lead performance strategy across Meta & Google Ads for multiple D2C / eCommerce brands.
• Conduct deep RCA to identify issues, fix performance drops & ensure long-term stability.
• Build strong SOPs, processes & account structures for consistent and scalable execution.
• Train & guide team members to work independently with clarity, discipline & ownership.
• Act as the go-to person for escalations, high-priority issues & strategic decisions.
• Review TOF–MOF–BOF campaigns and ensure profitable month-on-month scaling.
• Create monthly media plans, forecasts & optimization roadmaps.
• Collaborate with creatives for new hooks, angles, ad concepts & testing ideas.
• Lead client meetings, manage escalations & present insights confidently.
• Maintain tracking accuracy using Pixel, CAPI, GA4, GTM and ensure clean attribution.

Requirements