Sdr (Sales Development Representative)

Job Description : Sales Development Representative (SDR) – Middle East

Company : Workdeft Solutions

Location : Coimbatore

Experience : 1–3 Years

Language : English (Professional Proficiency

About Workdeft

• At Workdeft , we are more than just a technology consultancy;

we are the architects of digital

transformation. Specializing in ITSM, CRM, Cybersecurity, and Cloud Contact Centers , we empower

enterprises across the Middle East and India to modernize their operations. As trusted partners for

industry giants like Freshworks, SecPod, LeadSquared, and Ziwo , we help businesses automate

processes and enhance customer experiences.

We are growing our footprint in the MENA region and looking for a driven, tech-savvy SDR to help us

introduce our world-class solutions to new enterprises in the Middle East.

The Role

As a Sales Development Representative (SDR) , you will be the engine of our sales growth in the

Middle East. You will focus on outbound prospecting , acting as the first point of contact for potential

clients in the UAE, KSA, and wider GCC region.

Your goal is simple : identify the right companies that need our SaaS & IT solutions, spark interest,

and set up qualified meetings.

Key Responsibilities

∙ Regional Prospecting : Execute targeted outbound campaigns (Email, LinkedIn, Cold Calls)

focusing on mid-to-large enterprises in the UAE, KSA, Kuwait and Bahrain .

∙ Consultative Selling : Articulate the value of our partner ecosystem (e.G., how Freshworks

improves IT service delivery or how SecPod secures endpoints ) to IT Directors and C-level

decision-makers.

∙ Lead Qualification : Vet inbound leads and outbound prospects to ensure they meet

Workdeft’s Ideal Customer Profile (ICP) before handing them off to the sales team.

∙ Cultural Navigation : Navigate Middle Eastern business hierarchies effectively, understanding

the importance of relationship-building and local business etiquette.

∙ Pipeline Management : Maintain rigorous data hygiene in our CRM, logging every call, email,

and interaction to ensure accurate forecasting.

∙ Market Intelligence : Stay updated on digital transformation trends in the Middle East to

tailor your pitch to the specific pain points of regional businesses.

What We Are Looking For

∙ Experience : 1–3 years of proven experience in B2B Sales , preferably within SaaS, IT

Consulting, or Tech Services .

experience

selling to the GCC region is a major advantage.

∙ Communication : English : Exceptional verbal and written skills are a must.

∙ Tech-Savvy : Ability to quickly understand complex technical concepts (ITSM, CRM,

Cybersecurity) and explain them simply.

∙ Tool Proficiency : Familiarity with CRM tools (e.G., HubSpot, Zoho) and prospecting tools (e.G.,

LinkedIn Sales Navigator, ZoomInfo, Lusha).

∙ Resilience : You possess a "hunter" mentality—you are self-motivated, persistent, and not

discouraged by rejection.

Why Join Workdeft?

∙ Impact : Work directly with top-tier global technology partners (Freshworks, Ziwo, Profit.Co).

∙ Growth : We are a rapidly expanding company with a clear career path from SDR to Account

Executive to Sales Manager.

∙ Culture : A collaborative, fast-paced environment that values innovation and efficiency.

∙ Compensation : Competitive salary package with a performance-based commission structure.