CTRUH - Head - Marketing

Role : Head of Marketing

Company : Ctruh

Location : Bengaluru

The Role :

We're seeking a Head of Marketing who blends performance marketing expertise with strong creative storytelling. You'll build Ctruh's marketing engine from the ground up - owning strategy, execution, brand, pipeline generation, and team building. From ABM execution to SEO strategy, Google Ads optimization to narrative development, this is a high-impact leadership role demanding both analytical precision and creative excellence.

This is a hands-on role initially - writing copy, running ads, crafting landing pages, developing content - before scaling into a multi-person marketing team.

What You'll Own :

1. Marketing Strategy & Leadership :

• Develop and execute Ctruh's end-to-end B2B marketing strategy aligned with revenue goals
• Own full-funnel marketing planning, budgeting, and ROI
• Define positioning, messaging, and segmentation frameworks
• Build and scale the marketing team (starting solo, growing to 5-8)
• Establish Ctruh as a category leader in immersive commerce
• Report performance analytics, pipeline contribution, and attribution to leadership

2. Demand Generation & Lead Gen :

3. Account-Based Marketing (ABM) :

4. Paid Acquisition & Performance Marketing :

5. SEO & AI Discoverability :

6. Content Marketing & Thought Leadership :

7. Brand & Creative :

8. Website & Conversion Optimization :

9. Events & Field Marketing :

10. Marketing Operations & Technology :

11. Public Relations & Communications :

Marketing Channels You'll Lead :

1. Paid : Google Ads, LinkedIn Ads, Meta Ads, programmatic, sponsored content

2. Organic : SEO, AI search optimization, content, social, PR, communities

3. Direct : Email automation, ABM campaigns, webinars, sales enablement

What We're Looking For :

1. Must-Haves :

2. Highly Desirable :

Key Metrics You'll Own :

Technical Stack You'll Use :

Why Ctruh :

Location & Work Culture :

The Ideal Candidate :

You're a full-stack B2B marketer who can generate pipelines with precision. You've built demand-gen engines, run high-performing Google Ads campaigns, executed ABM programs that closed enterprise deals, and built SEO strategies that scaled organic traffic.

You're creative and analytical. You can write clean, compelling copy - but you also love dashboards, conversion rates, and attribution models. You blend narrative-building with rigorous execution.

You're AI-literate and understand the shift from traditional SEO to AI-first discoverability. You think deeply about how to make a brand surface in ChatGPT, Claude, and conversational search tools.

You're hands-on today but capable of scaling a full marketing function tomorrow. You love building systems, processes, teams, and narratives from scratch.

You understand the enterprise buying journey and know how to nurture accounts across long sales cycles.

Above all, you're a builder, storyteller, and growth driver - ready to position Ctruh as the global leader in immersive commerce.

To Apply : Please include :

(ref : iimjobs.com)