Marketing And Public Relations Trainee

Key Responsibilities

1. Social Media Management (Primary Responsibility)

Own and manage Dabble’s social media presence across Instagram, Facebook, and community pages.

Create content in various formats—posts, stories, carousels, reels, short videos, and UGC-style clips.

Develop and maintain a monthly social media calendar aligned with campaigns and product launches.

Track trends, audio, and formats to create relevant, engaging reels.

Write captions, brainstorm themes, and bring playful storytelling to life.

Post consistently on the Dabble Instagram Community Page and main brand pages.

Monitor DMs, comments, mentions, and tags; respond promptly to parents and customers.

2. Content Creation & Digital Storytelling

Shoot and edit reels during workshops, demos, and product features.

Work with the team to create DIY videos, behind-the-scenes clips, and creative process shots.

Edit blog posts for the website and coordinate with parents for testimonials or stories.

Maintain a library of content for ongoing campaigns and product education.

3. Community Engagement & Moderation

Manage and moderate WhatsApp parent groups and social media communities.

Foster meaningful conversations, run polls, challenges, and interactive activities.

Drive engagement through fun, sensory-based content ideas and prompts.

Plan digital community-building initiatives like contests, parent spotlights, or Q&A sessions.

4. Collaborations & Influencer Engagement

Identify and shortlist influencers, creators, and partners relevant to parenting, education, and art.

Coordinate influencer outreach, product seeding, and content follow-up.

Support co-created content such as reel collaborations, reviews, and demos.

Execute brand collaborations with stores and partner brands.

5. Marketing Support & Brand Growth

Assist in planning and promoting workshops, pop-ups, and kid-friendly events.

Work with event leads to generate new engagement and sales opportunities.

Manage and solicit reviews across channels to build online credibility.

Contribute ideas for campaigns, hashtags, moment-based marketing, and creative concepts.

Who You Are

Social media enthusiast with a strong sense of visual storytelling.

Creative, curious, and excited to experiment with new formats and ideas.

Comfortable shooting and editing reels (basic editing skills sufficient).

Strong communicator—warm, clear, and responsive with parents and partners.

Organized and able to manage calendars, content pipelines, and community queries.

Curious about early childhood creativity, art, and sensory play (a plus but not required).