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Event Marketing Lead
Event Marketing LeadCoditas • Pune, Republic Of India, IN
Event Marketing Lead

Event Marketing Lead

Coditas • Pune, Republic Of India, IN
7 days ago
Job description

About the Role

We are looking for a pipeline-driven Event Marketing Manager to join Coditas. In this role, you will own Coditas’ presence at a handful of strategic global forums and flagship events each year and ensure they directly translate into pre-booked meetings, SQL creation, and pipeline acceleration.

This is not a logistics position — it is a strategic pipeline creation role . You will partner closely with Sales, SDRs, and Marketing to turn every event into a predictable growth engine , with measurable impact on opportunities and ACV contribution. At Coditas, events are not “branding activities” — they are RevOps levers tied directly to revenue outcomes.

What’s in It for You :

  • Pipeline Accountability : Deliver SQLs and influenced opportunities from every event.
  • Cross-Functional Alignment : Partner with Sales, SDRs, and RevOps to make events part of active pursuits.
  • Strategic Autonomy : Own event planning, execution, and ROI reporting end-to-end.
  • Continuous Learning : Build playbooks and improve conversion rates with every event.

Your Key Responsibilities :

Event Selection & Alignment

  • Identify ICP-rich forums where Coditas’ presence accelerates deal conversations.
  • Define event-specific goals (MQLs, SQLs, ACV influenced) with Sales leadership.
  • Build business cases that connect event investments directly to pipeline outcomes.
  • Pre-Event Preparation

  • Generate account-based prospect lists and outreach cadences for SDRs and AEs.
  • Run coordinated pre-event campaigns (emails, LinkedIn, SDR outreach) to secure meetings.
  • Deliver enablement kits (case studies, talk tracks, demo flows) tailored to event personas.
  • Onsite Execution

  • Ensure all attendee data is captured and synced to CRM in real time.
  • Equip booth staff and Sales with playbooks and demo frameworks for effective engagement.
  • Facilitate roundtables, panels, and 1 : 1 meetings with ICP executives.
  • Post-Event Follow-Up

  • Score, clean, and route leads to SDRs for immediate follow-up.
  • Launch structured post-event cadences (email, LinkedIn, SDR calls) to drive SQL conversion.
  • Deliver ROI reports mapping event leads to pipeline stages (MQL → SQL → Opp → Win).
  • Playbooks & Continuous Improvement

  • Create and update playbooks for flagship, partner, and third-party events.
  • Document learning logs to refine event strategies and improve SQL conversion.
  • Maintain dashboards showing event-to-pipeline contributions for leadership reviews.
  • You Will Thrive in This Role If You Are :

  • A results-driven event marketer who views events as pipeline assets , not branding moments.
  • Comfortable working closely with Sales and SDRs to drive meeting bookings and conversions .
  • Skilled at event operations with strong follow-up discipline and ROI focus.
  • Data-driven, detail-oriented , and motivated to prove impact with events.
  • Desired Background

  • 9–15 years of experience in event marketing, demand generation, or ABM roles in IT services, consulting, or B2B tech.
  • Proven track record of running events that delivered SQLs, pipeline contribution, and ACV influence.
  • Hands-on expertise with CRM for lead capture and attribution.
  • Strong collaboration skills across Sales, SDRs, Marketing, and RevOps.
  • Experience building ROI-focused event strategies with measurable outcomes.
  • Bonus Skills

  • Experience managing events in international markets (North America).
  • Strong vendor and sponsorship negotiation capabilities.
  • Compensation & Benefits

  • Competitive base salary with performance-linked incentives
  • Career growth tied to measurable pipeline contribution
  • Learning & development budget for continuous upskilling
  • Flexible working, culture of trust, and collaboration
  • Company Introduction :

    Coditas is a digital engineering and experience design company known for building scalable, high-performance software products with clean code and exceptional UX. Headquartered in Pune with 800+ technologists, we partner with global brands such as JPMorgan Chase, HDFC, and Symantec.

    As a GenAI-native company , we don’t just adopt generative AI — we build platforms with it. From app modernization to industry-specific GenAI solutions, we combine engineering precision and design empathy to deliver measurable business outcomes.

    If you thrive on turning events into revenue impact , Coditas is your place.

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    Marketing Lead • Pune, Republic Of India, IN

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