Demand Generation Manager(B2B)

Job description :

DEMAND GENERATION MANAGER(B2B) - FIELD SALES

Responsibilities

Should have the ability to identify opportunities and deliver effective strategies to generate results. Experienced in marketing planning, branding, and campaign development.

Maintain broad relationship with the local Travel agencies to promote agency sales

Must have good experience in corporate sales. Especially B2B.

Be the voice of Travel Retail

Build and execute ATL & BTL campaigns to support specific marketing objectives across different segments to boost Product awareness.

Oversees the production of all promotional materials and marketing campaigns.

Partner with creative teams, other internal stakeholders, and external agencies and vendors

Tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

Preparing and presenting quarterly and annual reports to senior management.

Analysing market trends and preparing forecasts.

Generating new business leads.

Increasing brand awareness and market share.

Promoting our brand at trade shows and major industry-related events.