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Digital Marketing Specialist

Digital Marketing Specialist

UrbanGabruPune, Maharashtra, India
17 hours ago
Job description

Job Opportunity : Digital Marketing Sr Associate (Facebook / Meta Ads) 🚀

Are you a Digital Marketing person with a passion for driving ROI through Facebook / Meta Ads? Are you a creative thinker who can work collaboratively with a dynamic team to optimize ad campaigns and skyrocket sales on a Shopify store ? If you're looking to take your career to the next level and be a part of an innovative and forward-thinking organization, read on!

Position : Digital Marketing Expert (Facebook / Meta Ads)

Location : Pune

Type : Full-Time

Company : Urban Gabru

Industry : E-commerce

About Us :

Urban Gabru is a fast-growing e-commerce brand that specializes in grooming products for Men and Women. We're on a mission to deliver top-notch products to our customers while leveraging the power of digital marketing. Our team is driven, creative, and committed to achieving results that exceed expectations.

About the Role :

We are looking for a Senior Digital Marketing Associate with hands-on experience in Meta Ads , Google Ads , and performance marketing tools. You’ll play a critical role in scaling paid campaigns , building full-funnel strategies , and optimizing for conversions across e-commerce and digital platforms.

Key Responsibilities :

  • Plan, execute, and optimize paid marketing campaigns across Meta (Facebook / Instagram) and Google Ads (Search, Display, YouTube).
  • Build and manage end-to-end performance funnels — from acquisition to conversion and retention.
  • Scale campaigns effectively while maintaining efficiency and ROI.
  • Work closely with the creative team to develop high-performing ad creatives.
  • Use tools like Google Analytics, Meta Ads Manager, and Shopify Analytics to analyze performance, user behaviour, and conversion paths.
  • Monitor budgets, bids, and pacing across campaigns to ensure performance goals are met.
  • Conduct A / B tests on creatives, audience segments, and landing pages.
  • Provide weekly and monthly performance reports with data-backed insights and recommendations.

Tools & Platforms You'll Use :

  • Meta Ads Manager (Facebook / Instagram)
  • Google Ads (Search, Display, YouTube)
  • Google Analytics (GA4)
  • Shopify (eCommerce platform and analytics)
  • Google Tag Manager
  • Data Studio for reporting
  • Clarity (optional – for heatmaps and behaviour tracking)
  • What We’re Looking For :

  • 2+ years of hands-on experience in digital / performance marketing.
  • Strong understanding of funnel building , retargeting , and audience segmentation .
  • Proven track record of scaling campaigns profitably.
  • Proficiency in analysing campaign data and user behaviour using analytics tools.
  • Experience with e-commerce platforms, preferably Shopify .
  • Strong communication skills, both written and verbal.
  • Attention to detail, problem-solving mindset, and curiosity to experiment and learn.
  • Bonus If You Have :

  • Experience working in D2C or e-commerce brands.
  • Basic understanding of creative testing frameworks.
  • Join us on this exciting journey to transform our e-commerce brand's digital marketing landscape and help us reach new heights. Your expertise can make a significant difference in our success!

    Urban Gabru is an equal opportunity employer. We welcome candidates of all backgrounds and experiences to apply.

    DigitalMarketing #FacebookAds #MetaAds #Ecommerce #MarketingExpert #JobOpportunity

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    Digital Marketing Specialist • Pune, Maharashtra, India

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