Business Manager - Programmatic

About the Company

Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world’s second largest marketing and communications company with 95+ years of consistent track record.

Responsibilities :

Leverage prior experience working with media agencies, trading desks, or programmatic technology partners to drive campaign success and strategic programmatic initiatives.

Lead end-to-end campaign execution across major local DSPs and programmatic platforms, ensuring best practices in setup, optimization, and measurement.

Utilize in-depth knowledge of DSP and exchange economics to negotiate trading benefits, secure preferred deals, and optimize buying efficiency.

Maintain and grow relationships with key local publishers, data partners, and programmatic product vendors to unlock unique media opportunities and audience insights.

Apply deep understanding of programmatic trading models (open auction, PMPs, preferred deals, programmatic guaranteed) to balance advertiser performance goals with publisher monetization strategies.

Translate complex programmatic and adtech concepts into simple, non-technical language for clients and internal stakeholders—e.g., explaining cookie syncing, lookalike modeling, or identity graphs in a clear, relatable way.

Manage and mentor the team, overseeing their performance and development.

Required Experience :

4+ years of digital media experience, preferably in a media agency or trading desk.

Proficient in Google Marketing Platform (DV360, Campaign Manager, GA360).

Hands-on expertise with leading AdTech and MarTech platforms.

Experience in programmatic strategy, client decks, and new business pitches.

Strong understanding of programmatic platforms and campaign execution.

Strategic mindset with a focus on scaling existing business.

Skilled in Microsoft Office, especially Excel and PowerPoint.

Reasons to Join :

Largest brands in the country across BFSI, Travel, FMCG, Gaming, Technology.

Integrated team structure that provides exposure on multiple platforms like Google, Facebook, Programmatic.

Best in Industry Training - Strong leadership with legacy.