SEO Manager (Travel / OTA Domain)

About the Role

We are looking for an experienced

SEO Manager from the Travel / OTA (Online Travel Agency) domain

who will be responsible for building, leading, and managing the SEO team. The candidate must have deep expertise in driving

high-intent traffic, generating leads, improving search visibility , and increasing business conversions for

Flight Bookings, Hotel Bookings, Car Rentals, and Holiday Packages .

The ideal candidate must have hands-on experience with

competitive SEO techniques , strong analytical skills, and the ability to deliver measurable growth through

white-hat SEO practices

and

advanced SEO strategies

that help us stay ahead in a highly competitive industry.

Key Responsibilities

Team Leadership & Strategy

Lead, mentor, and manage the in-house SEO team.

Develop and execute complete SEO strategy for

travel booking portals .

Set KPIs, monitor performance, and align the SEO strategy with lead generation and call-generation goals.

Coordinate with content, design, tech, and sales teams to ensure smooth execution of SEO initiatives.

Performance, Ranking & Traffic Growth

Drive organic traffic growth for

Flight, Hotel, Car Rental, and Travel Package

pages.

Optimize landing pages to increase

calls, bookings, and leads .

Improve SERP rankings for high-intent travel keywords in multiple geographies (US / UK / EU preferred).

Technical SEO

Perform detailed website audits and fix technical SEO issues including :

Crawlability & indexing

Core Web Vitals

Schema markup (Flights, Hotels, Reviews, FAQs)

Page speed optimization

URL, sitemap & robots optimization

On-Page & Off-Page SEO

Plan and execute on-page optimization strategies including keyword mapping, content planning, meta optimization, internal linking, etc.

Execute powerful off-page strategies such as :

High-quality link building

Partnerships, guest posts, travel blogs outreach

Brand mentions and referral link acquisition

Identify opportunities for content expansion in

travel guides, flight deals, routes, location pages, and seasonal offers .

Lead Generation & Call Generation

Build landing pages optimized for

click-to-call ,

quote requests , and

conversion funnels .

Set up tracking systems to measure call conversions from SEO channels.

Work closely with the sales / call center team to monitor call volume from organic sources.

Data & Analytics

Track and report SEO performance using tools like :

Google Analytics / GA4

Google Search Console

Ahrefs, SEMrush, Moz

Screaming Frog

Prepare weekly and monthly reports showing growth in :

Keyword rankings

Organic bookings & leads

Website traffic and CTR

Call-based conversions

Competitive Intelligence

Analyze competitor travel agencies / OTA websites.

Identify gaps and areas where our website can outrank them using

advanced SEO tactics , ensuring competitive advantage.

Stay updated with search engine algorithm updates and industry trends.

Required Skills & Experience

Minimum

4–6 years of SEO experience , with at least

2 years in the Travel / OTA domain .

Proven record of driving

traffic, leads, and bookings

through SEO.

Strong understanding of travel funnel— flight routes, hotel destinations, seasonal trends, route-based search behavior , etc.

Experience managing SEO teams.

Strong technical SEO skills.

Excellent analytical and reporting skills.

Ability to work in a high-pressure, target-oriented environment.

Candidates must have

never been involved in any unethical, fraudulent, or policy-violating practices .

Preferred Qualifications

Experience with international SEO (US, UK, Canada, Australia).

Knowledge of call-tracking tools like CallRail or similar.

Understanding of conversion rate optimization (CRO).

Ability to work with content writers, web developers, and digital marketing teams.

Why Join Us?

Work with a fast-growing OTA brand.

Performance-based growth opportunities.

Competitive salary with incentives based on results.

Supportive and high-performance work culture.