Events and Marketing Coordinator

Overview :

Graystone Group is supporting a global cybersecurity firm seeking a high-energy Marketing & Partner Programs Coordinator to help drive its global marketing engine, channel ecosystem, and Critical Services go-to-market strategy. This role manages MDF programs, executes partner-led campaigns, and coordinates major cybersecurity events. The ideal candidate has experience in cybersecurity or enterprise IT and thrives in a fast-paced, cross-functional environment.

Key Responsibilities :

MDF & Partner Programs

Manage MDF planning, submissions, tracking, analytics, and claims.

Execute joint partner campaigns, webinars, workshops, and co-sell motions.

Support Partner Alliance Managers with co-branded collateral, case studies, briefs, and newsletters.

Maintain an MDF calendar tied to sales goals and key service offerings.

Track ROI and build dashboards for MDF-supported activities.

Event Coordination

Support major events such as RSA, Black Hat, Billington Cyber, FS-ISAC, CANSEC, and GITEX.

Coordinate partner events across OEMs, distributors, and strategic services partners.

Manage logistics including venues, vendors, travel, registration, budgets, and on-site execution.

Ensure brand consistency across all event materials.

Marketing Execution

Assist with multi-channel campaigns (email, digital, social, partner-led).

Update website pages related to services, case studies, and partnerships.

Draft social content, newsletters, partner updates, and event communications.

Monitor campaign performance using HubSpot, Google Analytics, etc.

Cross-Functional Collaboration

Align with Sales on ICPs and pipeline needs.

Support Critical Services offerings with marketing materials.

Work with Alliance, Delivery, and Technical teams to translate capabilities into collateral.

Assist executives with speaking engagements and high-visibility campaigns.

Qualifications :

Bachelor’s degree in Marketing, Communications, Business, or related field.

3–5 years in cybersecurity, IT services, or channel / partner marketing.

Experience managing MDF programs preferred.

Hands-on experience with HubSpot, Mailchimp, Canva, Salesforce / Dynamics, or Google Analytics.

Strong project management, communication, and organizational skills.

Ability to manage events end-to-end and collaborate across global teams.