Senior Director – Content Marketing

About Everest Group

Confident decisions driven by deep expertise and tenacious research.

Everest Group helps business leaders confidently navigate today’s market challenges, driving maximized operational and financial performance and transformative experiences. Our deep expertise and tenacious research focused on technology, business processes, and engineering through the lenses of talent, sustainability, and sourcing delivers precise and action-oriented guidance. For more information, visit Overview

Everest Group is looking for a Sr. Director, Content Marketing, to play a pivotal role in leading and executing our content marketing strategy for our go to market campaigns, including the development of marketing thought leadership, messaging, value proposition development and for all content types across our core digital channels – web, email and social. They will also have responsibility for ensuring that our PR and Media strategy is aligned to our core themes and that we are delivering strong high quality content through both our owned and earned channels.

This individual will be a key member of the marketing leadership team with oversight of all our content requirements and will be responsible for developing best practice approaches and processes within the Content Marketing team which they will lead,

The ideal candidate will possess strong technical aptitude with a passion for storytelling and the development of messages and content tailored for specific audiences. The candidate must be able to strategically design and execute for a wider range of content needs across campaigns and digital channels, while at the same time being a detail-oriented collaborator, with the ability to partner closely with our expert analysts within the business. A successful team member will be proactive, a strategic thinker, with a bias for action and a focus on outcomes and results.

Content Marketing skills

• A strong writer and editor with an eye for developing compelling stories which engage specific business audiences
• A proven track record of expertise in dealing with complex business issues, technology topics as well as macro-economic trends
• Has worked closely with Marketing Functions to develop go to market campaign narratives and is able to develop content strategies that support across all stages of the buying cycle.
• Expertise in the development of messaging frameworks and value propositions for products and services in the B2B environment.
• Expertise and experience of developing content for multi-channels including – long / short form content (white papers / blogs), web, social, digital advertising, events, newsletters and email.
• Has experience of developing content for specific senior business audiences and tailoring messaging to meet identified needs and expectations.
• Is able to blend new technologies such as AI with core content marketing skills to drive continual improvements and optimize processes and speed to market.

Key responsibilities

Education and Experience