Product & Trend Research Analyst

OBJECTIVES

Acquire up-to-date knowledge of consumer shopping behaviors, lifestyle patterns, and fashion trends.

Understand and identify the styles that will mark the future market.

Constantly look for new market opportunities and share insights with commercial departments to anticipate customer needs.

Predict and recognize emerging fashion patterns before they become mainstream.

TASKS

Continuously update a solid understanding of the digital universe, including social media growth, social networks, and evolving consumption behaviors.

Track the latest fashion-related content across social media, fashion runways, magazines, creative directors, top models, KOLs, and emerging brands.

Explore relevant locations and attend major fashion events such as pop-up stores, exhibitions, talks, and visits to areas where new trends are being embraced by different generations and social groups.

Conduct trend research with detailed documentation and provide summaries of new trends to relevant commercial teams.

Collaborate with product teams to discuss inspirations, color palettes, textiles, and other trend-driven elements that may influence product development.

Partner with the Retail director and Product Head to review the performance of trend-driven products across store sections.

Conduct consumer studies to identify trends and predict future consumption behaviors through data analysis.