Performance Marketing Lead

Job Description – Senior Performance Marketing Manager (D2C and E Commerce Specialist)

Location : Okhla, South Delhi

Experience : 8+ Years

Working Model : On-site, 5.5 days

About the Role

We are looking for a highly analytical and growth-driven Senior Performance Marketing Manager to lead our digital marketing strategy across B2B, D2C, and e-commerce channels. The ideal candidate will have a strong command of paid media, conversion optimization, and campaign analytics — driving measurable business outcomes across multiple product lines and audiences.

This is a strategic, high-impact role that requires both hands-on campaign execution and team leadership to scale digital performance efficiently.

Key Responsibilities

Strategy & Planning

• Develop and execute a comprehensive performance marketing strategy across Google, Meta, LinkedIn, and other paid platforms.
• Create customized acquisition and retargeting funnels for B2B, D2C, and e-commerce business models.
• Plan and manage digital budgets efficiently to deliver optimum ROI and ROAS.
• Collaborate with brand, product, and content teams to ensure alignment of messaging and audience targeting.

Campaign Management & Optimization

Analytics & Reporting

Team & Collaboration

Requirements

Key Traits